Job description

Digital Marketing Specialist

About the position: The Digital Marketing Specialist will lead the development and execution of our digital marketing content to engage with Hartville Hardware customers, current and prospective. The ideal candidate will have a strong grasp of current marketing tools and strategies, to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Specialist will work with the larger internal eCommerce and marketing teams, merchandising team, external agencies, and other vendor partners to launch campaigns on time and on budget. Hartville Hardware is the largest
independently owned hardware stores in the country, and one of the fastest growing online.

Essential Responsibilities:
Oversee all aspects of our digital marketing department strategy including paid search and
Google Shopping, email, display advertising campaigns, re-targeting and SEO through
understanding how our prospective and existing customers, as well as internal teams, engage
with our brand digitally.
Manage all aspect of the digital budget.
Communicate regularly with management on digital marketing strategy and prepare detailed
campaign reports with key findings.
Develop, manage and execute an email marketing calendar across all email tiers including timing,
cadence, promotional and segmentation plans.
Analyze campaign performance of all digital marketing channels to ensure each is meeting its KPI
and ROI objectives.
Grow customer acquisition efforts and ROI through continuous optimization, testing and
experimenting with ad creatives, bid strategies, audience targeting, placements, etc.
Identify growth opportunities and implement initiatives to further increase market-share.
Collaborate cross-functionally with other departments to architect digital experiences that align
with marketing goals.
Assist in building landing pages to support digital marketing campaigns.
Troubleshoot account issues and recommend solutions.
Assist with planning of the website updates for all marketing campaign.
Grow email list and maintain retention by managing deliverability, contact frequency and content.
Analyze and interpret email campaign performance, and leverage insights to make proactive
recommendations.
Create and execute email A/B and multivariate testing.
Provide email marketing thought leadership: strong understanding of best in class email
marketing, new tools and software, and desire/ability to create a best in class program.
Maintain a strong understanding of CAN-SPAM and email regulations across all relevant regions.
Serve as a key liaison between the brand and email service provider and other relevant vendors
by providing guidance on strategic priorities, channel objectives, and business goals.

Essential Qualifications:
Bachelor’s degree in marketing or relevant field.
2+ years’ experience running digital campaigns, tracking and optimizing for effectiveness and efficiency via Google Ads, Microsoft Advertising, and other search engine tools.
Must be fluent with ESPs and Google Analytics.
2+ years’ experience in digital marketing and email management.
Knowledge of tag management; understanding tags needed to manage digital campaigns;
troubleshoot tag issues.
Experience with developing and manage digital marketing strategy and tactics.
Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic, fanatical attention to detail, and sense of urgency.
Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help Hartville Hardware look at things differently and understand emerging trends.
Ability to prioritize and complete multiple projects simultaneously, and work as a team.
Exceptional written and verbal communication skills.

Strong understanding of current online marketing concepts, strategy and best practice.
Knowledge of Microsoft Office (Word, Excel and PowerPoint, Outlook).
Experience managing paid search, SEO, email marketing, and affiliate programs.
Analytical thinker who can focus on details.
Self-motivated.
Able to adapt to shifting priorities, demands, and timelines.

At Hartville Hardware and Lumber, we serve others as we would want to be served. You can expect a great working atmosphere, benefits that include medical, dental, vision, 401K, and a great discount at our store, and a team that wants to see you succeed. If you would like to join a company that works each day to go beyond our customers’ expectations, please apply for this great opportunity.

Job Type: Full-time

Pay: $35,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: One location

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