Social Media Specialist - Philadelphia or Maryland
Full Time
Hanover, MD 21076
Posted
Job description
Overview:
Why We Need Your Talents:
Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We’re one of the most successful regional gaming and hospitality companies in the country and need a Social Media Specialist to help our business units unlock more growth. You’ll support the Digital Marketing Manager with social media best practices, cross property digital reporting, content creation and driving social strategies throughout the organization.
Why We Need Your Talents:
Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We’re one of the most successful regional gaming and hospitality companies in the country and need a Social Media Specialist to help our business units unlock more growth. You’ll support the Digital Marketing Manager with social media best practices, cross property digital reporting, content creation and driving social strategies throughout the organization.
This position requires in-depth knowledge of social media best practices: building paid campaigns and A/B testing, tracking, optimizing, and reporting on performance, and content ideation. We’re also looking for you to bring your POV on organic posting strategies from concept, execution and optimizations based on data analysis. The Social Media Specialist works closely with corporate and multi-property departments, vendors, and agency partners.
You’ll be based out of our
Maryland or
Philadelphia location but often work remotely.
Responsibilities:
Where You'll Make an Impact:
- Social Media Strategy
- Work closely with the digital marketing manager on social strategies, best practices, and KPI’s
- Support property social media leads with anything from project ideation, paid campaigns, and content creation to performance reports.
- Ensure social media best practices and brand standards are being followed and refreshed.
- Build and maintain paid social media campaigns and optimize to property KPI’s.
- Digital Reporting
- Compile and contribute monthly/quarterly digital marketing review decks and present findings to property teams – involves working with peers in CGSS and sharing best practices from property initiatives.
- Quarterly audit of social media content/strategy from competitors and properties and compile actionable insights.
- Social Media Activations & Leadership
- Strong understanding of A/B testing best practices to implement, monitor and analyze results for testing plans across properties.
- Be on top of the latest social media trends and share actionable ideas with property teams.
- Generate content ideas, write scripts, assist with recording and editing of creative pieces tailored to drive social media KPI’s and property messages.
- Training of new social media team members on social media tools such as Sprout Social and Canva
- Miscellaneous
- Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance and projects.
- Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed.
Skills to Help You Succeed:
- Excellent presentation and communication skills
- Passion for data analysis.
- Proficient in Excel.
- High level of attention to detail.
- Creative thinking.
- Ability to multitask.
- Working knowledge with Microsoft Office Suite including PowerPoint, Word, and Outlook.
Must-Haves:
- Education
- A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
- Facebook Blueprint Certification is a plus.
- Proficient in Google Analytics, Certification is a Plus
- Experience
- 1-2 years’ experience implementing social media strategy, managing campaigns, driving results and reporting on progress for a high-volume business or industry is required.
- Demonstrable social media platform prowess and content generation experience.
- Platforms such as Hootsuite, HubSpot or Sprout Social.
- Hospitality/Gaming industry experience a plus but not required.
- Must be able to obtain and maintain a valid gaming license as determined by Maryland and/or Pennsylvania gaming authorities.
Physical Requirements:
- Ability to:
- Occasionally stand for extended periods of time.
- Reach for specific objects at short distances in local working area.
- Sit 60% of the time
- Use of stairs and elevators
Perks We Offer You
- Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
- Generous retirement savings options are available.
- Free uniforms
- Free parking
- Discounted meals
- Service and Attendance bonuses
- Tuition reimbursement
- Discounts on hotels, theme parks, travel, and more!
Life at Live!
- 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
- Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
- You will work in an environment where smoking is allowed.
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