Job description
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
Job Profile Summary:
The Senior Communications Representative works with the WGU colleges, state affiliates, practices, and WGU system entities state chancellors to promote the awareness and positive reputation of WGU among key target audiences through effective use of media, engagements, special events, campaigns, content, promotions, and other related activities.
The primary focus of this position is to work as a business partner with assigned colleges, entities, or practices to plan and implement strategies and tactics to build and maintain a positive reputation. These strategies and tactics include media relations, social media, ongoing media coverage; a robust online presence and social dialogue for WGU online communities; coordinating engagements, events, and campaigns that increase lead generation while engaging students and alumni as well as building thought leadership; as well as writing and generating content for news, social media, and WGU’s online presence.
Essential Functions and Responsibilities:
Ensure that WGU, its affiliates, colleges and systems entities have positive awareness and reputation through:
- Proactive planning that supports reputation enhancement.
- Media relations.
- Content creation, including articles, web copy, press releases, social media content, speeches, presentations, and newsletters.
- Thought leadership initiatives.
- Agency and vendor management.
- Event planning and coordination.
- Social media planning and implementation.
- Support for promotional events, campaigns, and activities that support new student acquisition.
- Securing and coordination of public appearances and speaking engagements for WGU leaders to generate awareness and interest among thought leaders, employer communities, educators, and prospective students.
Knowledge, Skill and Abilities:
- Ability to work effectively with all external audiences as well as WGU staff at all levels.
- Outstanding writing skills and ability to write effectively for different audiences.
- Understanding of and ability to develop relationships with media.
- Ability to work independently, conceptualize projects, and manage multiple priorities.
- Ability to perform creative writing and related activities such as conducting interviews, research, and editing.
- Ability to work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environment.
- Ability to understand and interpret information accurately.
- Ability to communicate accurately and concisely.
- Ability to influence others positively.
- Ability to initiate creative and innovative promotional ideas.
- Demonstrated skill and ability in the use of social media, including Twitter, Facebook, & LinkedIn
- Demonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.
- Self-direction and reliability.
- Excellent communication, collaboration, and customer service skills.
Job Qualifications:
- A bachelor’s degree in marketing, communications, public relations, journalism, or related field.
- 3-5 years of experience in public relations or related field, including internships. An equivalent combination of relevant education and/or experience is acceptable.
- Experience in Growth and enrollment communications
Preferred Qualifications:
- APR certification preferred.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Disclaimer:
This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.
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