Job description

Job Title: Business & Marketing Specialist

Department: Administration

Reports To: CEO

FLSA Status: FT/ Salary Exempt

Revised: March 2023

SUMMARY

The Business & Marketing Specialist will be responsible for overall marketing efforts. This individual will be an integral part of development and execution of marketing plans; in areas such as to reach targets from brand awareness and service promotion. This individual will need to be able to grasp consumer behavior trends and generate creative ideas. The goal of this position is to deliver an effective marketing program that will help the reputation and growth of the company.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Business & Marketing Specialist will be responsible for the following items:

· Assist with website development and design.

· Conduct market research to find answers about consumer requirements, habits, and trends.

· Brainstorm and develop ideas for creative marketing campaigns.

· Oversee outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, event planning, etc.)

· Liaise with external vendors and/or customers to execute promotional events and campaigns.

· Collaborate with marketing and other professionals to coordinate brand awareness and customer retention efforts.

· Plan and execute initiatives to reach the target audience through appropriate channels (print, mailers, social media, e-mail, website, etc.)

· Analyze marketing data (aircraft ownership, regional market changes, website traffic, etc.) to help shape future marketing strategies.

· Interface with current/new/potential customers at industry events, etc.

· Provide support, as needed, for overall marketing budget tracking.

· Assist with writing articles and content creation for the Company’s website and marketing communications.

· Assist with photography and filming to maximize promotion of the company.

· Strong capabilities in utilizing Microsoft excel in collecting, sorting, organizing, and analyzing data.

· Other tasks/projects as deemed necessary by management.

QUALIFICATIONS

To fulfill this position successfully, an individual must be able to perform each essential duty and responsibility satisfactorily, partly through strong and efficient time management capabilities. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in business, marketing, or similar fields

Computer science/web development experience

COMMUNICATION SKILLS

The ability to communicate professionally and effectively with government regulators, customers, employees, technicians, management, vendors, and associate companies.

LANGUAGE SKILLS

Fluency in spoken and written English is required.

COMPUTER SKILLS

Strong web development competencies, strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook), Graphic Design abilities a plus

MATHEMATICAL SKILLS

Ability to apply concepts of basic mathematics and accounting as it pertains to requirements.

REASONING ABILITY

Ability to recognize problems in order to resolve and eliminate threats to the company.

GOVERNMENT AGENCY REQUIREMENTS

Able to qualify for all TSA security clearance requirements, have a valid driver’s license, and pass a pre-employment drug screening as well as random drug tests throughout employment tenure.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

The work environment of this position will be typical of an office environment. May require occasional travel. Reasonable accommodations may be made to enable individuals to perform the essential functions.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

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