Position: FT - Marketing Specialist ($18hr - $24hr).

Location: Bethlehem, PA

The Organization:

Valley Youth House empowers and strengthens the lives of children, youth, and families through inclusive programming that builds resilience and fosters growth and independence. VYH works from a trauma-informed / healing-centered perspective, incorporating positive youth and human development and cultural awareness into all aspects of its services. The agency is committed to ensuring that clients and staff feel safe, have choice and voice, collaborate in a trusting environment, and are empowered to make a difference in their own lives and the agency.

Essential Functions:

• Manage the implementation of the Marketing & Communications Strategic Plan for the Department related to objectives, initiatives, and Key Performance Indicators (KPIs)
• Build awareness in order to increase Agency philanthropic revenue
• Coordinate with print & design vendors to manage VYH brand integrity and consistency, including support in the creation/updating of marketing materials such as Annual Report, Impact Report, Case Statements, brochures, and branded items and merchandise.
• Work with program staff to ensure brand integrity at all VYH sites, including new locations/offices/sites/vehicles
• Design, implement, and monitor Agency fundraising and marketing campaigns, including, but not limited to, email/e-newsletter, direct mail, e-appeals, and advertising.
• Track and analyze data in order to monitor and optimize donor communications campaigns
• Integrate the VYH Brand Story within all relevant digital media to boost engagement and enhance understanding of the agency's mission.
• Evaluate, update, and manage Agency's online/digital presence, including Google My Business, GuideStar, Charity Navigator, etc.
• Manage the Agency's digital presence, including maximization of Search Engine Optimization (SEO)
• Track and analyze data in order to inform strategy, monitor and optimize engagement and reach.
• Oversee Valley Youth House's external website, including content updates and design
• Content creation and implementation on VYH social media platforms (Facebook, Instagram, YouTube, Twitter, & LinkedIn)
  
• Track and analyze data in order to inform strategy, monitor and optimize engagement and reach.

Key Functions:

• Coordinate with Marketing & Communications preferred vendors, such as design, print, photography, or videography companies.
• Manage and teach the marketing and communications education/training for VYH staff during New Employee Orientation (NEO).
• Keep abreast of news, corporate news, development and marketing trends, corporate giving practices and issues, as well as news/media and hot topics related to positive youth development and social services.
• Support Development & Marketing Department:
  • o Assist with the function, welfare, and promotion of the Development, Grants & Marketing Department. Support marketing needs of Agency special events.
• Participate in monthly team meetings and regularly scheduled supervision with the Associate Director of Development & Marketing.
• Complete other related tasks as appropriate or assigned. Assist Department staff as assigned.

Qualifications:

• This position requires maturity, creativity, excellent skills in organization, motivation, use of computers and technology, independence of judgment, and the ability to work independently, as well as in a team environment.
• The individual will be flexible in their approaches to people and projects and be highly adept at managing multiple tasks and assignments across cross-functional teams.
• A bachelor's degree and 1-3 years of marketing and/or graphic design, photography, or videography experience is preferred.
• The individual must have and maintain a valid driver's license and be willing to travel when necessary.
• The candidate must be an individual who has never been convicted of any child abuse offenses.

Physical Requirements:

• Sedentary work that primarily involves sitting/standing: Occasionally
• Light work that includes moving objects up to 20 pounds: Occasionally
• Moving from one worksite to another: Occasionally

Why Should You Apply?

• Hybrid work / Flexible Scheduling.
• Training and Development opportunities
• Health and Wellness programs
• Paid Time off and Retirement Match

**If eligible: Medical, vision, and prescription benefits available after the first month of hire, Vacation, Sick, and Personal Time Off, 401k -6% match, Employer-paid clearances, physical and training, Opportunities for Tuition reimbursement, Opportunities for licensure supervision hours for LCSW and LPC.

For more position details!