Job description

The Marketing Project Manager at Mary Mack's, Inc, is responsible for leading key marketing projects that support our growth goals in sales and increase brand awareness/loyalty and consumer engagement. This role is also responsible for managing marketing needs for specific sales, business development, and specific channel requirements (Amazon, other retail, and D2C website). The manager will foster relationships with the company's Fractional CMOs, internal team members across functions, external agency partners, and freelancers. This is an exciting opportunity for a strong communicator and project leader within a growing company!

Mary Mack's brands consist of a portfolio of fun, family-and-kid-targeted brands, including Hawaiian Shaved Ice®, Cotton Candy Express®, and Scoot®, all of which are sold online and at retail. With a strong presence on Amazon, our D2C and retail channels are also experiencing significant growth and expansion and require additional support to support domestic and international opportunities.

The role will report to the Director of Sales and Marketing.

*Please include a cover letter explaining why you would be a good fit for our company. Applicants without cover letter will not be considered for the position

Core Responsibilities

• Create and customize all creative briefs, RFPs, and RFIs to ensure timely and quality completion of work by subcontractors and vendors.
• Responsible for executing marketing calendar vision as directed by CMOs and Brand Portfolio Manager
• Oversight of retail packaging project updates for all brands
• Collaborate with the Amazon team and retail sales team so that time-specific events and promotions are leveraged and that promotional support materials are developed
• Creativity, innovation, and keen ability to meet goals as identified-including key consumer metrics for brand engagement and loyalty, newsletter growth objectives, and influencer metrics
• Keep abreast and report on consumer trends that relate to business initiatives or that may offer new brand growth opportunities
• Support Brand Portfolio Manager in ensuring consistent brand look, feel, and application of brand guidelines by all vendors
• Communicate status updates, keep teams and management informed, and follow up with all team members to ensure deadlines are met.
• Support eCommerce channels by contributing to initiatives that align with the company's growth goals - Including but not limited to ads and creative development for website platforms, storefronts, brand story, A++ pages, secondary images, ad creative, website content (D2C) and more.
• Support retail sales by contributing to initiatives to align with distribution partnerships that will support the overall market share goals, including design, communications, and marketing materials.
• Collaborate with Business Development to contribute assets for industry trade shows and events, increasing brand exposure and placement
• Maintain good relationships with new and existing marketing partners, subcontractors, and freelancers and expand this support network as needed to ensure quality and quantity of work.
• Prepare and maintain vendor contact directory for Mary Mack's, Inc.
• Provide supporting materials and information to all departments when necessary
• Coordinate with the retail sales team to optimize new and existing product catalogs: pictures, product descriptions, keywords, titles, bullet points, etc.
• Coordinate with all sales channels to finalize and update all renderings as needed for each platform
• Responsible for US Trademark applications, updates, and communication system
• Working closely with all team members to implement growth strategies
• Provide detailed and organized departmental support
• Develop keen customer service principles and policies that support external partnerships
• Ability to lead, track progress, and achieve goals as identified
• Assist with product launches, increasing vendor capabilities to address added demand as needed
• Track proposed budget and spend (all non-ad related)

Supervisory Responsibilities

You will manage external creative, design, and media partners, vendors, and subcontractors and work collaboratively with internal teams, other marketing staff, and fractional CMOS as an independent contributor. Over time, your support will be engaged to grow the marketing team internally at Mary Mack's, which may include expanding your role and responsibilities. We intend to create expanded marketing capabilities internally to support and optimize growth for Mary Mack's.

Qualifications

The following attributes are required:

• Be a self-starter and results-driven - able to work with minimal supervision once up to speed
• Excellent verbal and written communication skills
• Be highly organized and detail-oriented (online and offline)
• Be a learner - willing to acquire new skills and expand knowledge of the industry, marketing best practices, and the latest digital and social tools
• Be flexible and able to function in a fast-paced environment.
• Maintain a high level of compassion, integrity, and confidentiality
• Ability to set and meet deadlines
• Analytical with numbers and forecasting
• Resourceful in supporting the unique needs of partnerships
• Maintain a clean, neat, professional appearance
• Work in Mary Mack's dynamic and fun office location: Newton Grove, NC

The following attributes are desired:

• Prior marketing experience
• Experience working in an account management role (ad, design, or digital agency)
• Experience in Consumer Products Goods (CPG) space
• Experience working in the food and beverage manufacturing industry (or food appliances) is encouraged but not required

Education and/or Experience

Bachelor's Degree in Business or related field; OR

Associate's Degree with a minimum of 3 years in a business environment; OR

High School diploma or equivalent with a minimum of 8+ years in a business environment, including project management responsibilities.

Physical Ability

While performing the duties of this job, the employee may be required to sit for extended periods, talk, listen, reach, grab, and/or lift. The physical demands described must be met to perform the essential functions of this job successfully. Reasonable accommodations may be made for individuals with disabilities.

Work Environment

Mary Mack's maintains a mission to keep our company culture alive in our high-energy, demanding workplace. Our team is highly collaborative and works together to identify growth opportunities. Our team is supportive of one another, and we value our employees by creating a fun atmosphere with team activities, including – State Fair Day, Lawn Games, Holiday Celebrations, Sports/Game Day Challenges, etc.

• Office/Deskwork
• Temperature-controlled
• Concrete floors
• Low to moderate noise level
• Smells of food products
• Routine hand washing

About Mary Mack's Inc.

Mary Mack's Inc.'s mission is to empower you, your loved ones, and our community to have fun and create sweet memories together all year. We have a portfolio of flavorful brands delivering smiles, one serving at a time. We provide premium snow cone syrups, cotton candy sugars, single-serve treats, and DIY home-use equipment. --- Eat. Smile. Repeat!

Our story begins in 1995 with ice, syrup, and a food truck on the curb of a traffic circle. Today, we are the leading shaved ice and snow cone syrup manufacturer with 8-figure revenue. Mary Mack's has experienced more than 20% YOY growth in the last three years with no plans of slowing down. The growth of Mary Mack's is exponential, and you would play a massive role in that with the opportunity for growth in the Marketing and Sales Department.

Our in-office, high-performing, goal-crushing team is the company's backbone, and we operate with a unique set of fundamental values. Our team members are go-getters who support and strive to teach and learn from one another. If you always do the right thing, practice blameless problem-solving, honor commitments, speak straight, and keep things fun, you're on a promising path to becoming our next colleague!

*Please include a cover letter explaining why you would be a good fit for our company. Applicants without cover letter will not be considered for the position

**Posted salary is an estimate of Indeed.com

Job Type: Full-time

Pay: $39,403.08 - $95,606.45 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Newton Grove, NC 28366: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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