Job description
Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Marketing Manager to join our team, in-person in Farmington Hills, MI.
ESSENTIAL FUNCTIONS:
- Maintain a strong knowledge of various company marketing tools and programs including Yardi, RentCafe, G5 websites, G5 CMS, Manage Engine Ticket Center and others as needed
- Partner with web company to manage the design and build of property websites
- Craft creative copy for websites and ensure content is monitored and updated regularly and as needed
- Collaborate with the Director of Digital Marketing and website provider on digital marketing initiatives to manage, analyze and execute implementation of SEO/SEM strategy – keeping pace with industry trends
- Evaluate various marketing software and systems to make meaningful recommendations of new products that will enhance the site team ability to rent apartments and offer superb customer service.
- Coordinate new product launches and collaborate with the internal training department on best practices training procedures
- Perform regular marketing software audits and manage product enhancements
- Initiate marketing software and product start-ups at property takeovers
- Manage all property photography: inventories current selections, makes recommendations and coordinates photo shoots and shot lists, catalogues, and uploads images to various feed sources for online display
- Assist in creation of marketing materials for apartment projects (branding, floor plans, brochures)
- Partner with Regional Managers to create marketing plans and content for email blasts and outreach for properties with occupancy challenges
- Ensure quality and brand stands are met
PERSONAL QUALITIES:
- Customer Service Orientation – extends to both internal and external customers.
- Strong project management skills
- Confident and dynamic personality
- Strong creative outlook
- Proficient computer skills including but not limited to Microsoft Office, Google Docs, and marketing programs.
QUALIFICATIONS AND EDUCATION:
- Bachelor’s degree in Marketing or similar, preferred
- 1-2 years’ experience in marketing, preferred
- On site property management experience, a plus
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