Job description

A successful Inbound Marketing specialist must keep up-to-date with the latest industry best practices and work closely with editorial and marketing teams to develop a successful organic search strategy.

We are looking for United States applicants ONLY/ WE WILL NOT REVIEW YOUR APPLICATION IF YOU ARE NOT LOCAL. YOU WILL NEED TO ATTEND MEETINGS.

Starting at 10 to15 hours per week

We have an opening for a CONTRACTOR position/ Inbound Marketing Specialist in Rochester, NY. You will work closely with clients to assist with the client's needs and make sure expectations are being met.

Daily Responsibilities:

• Creating marketing strategies, creating content calendars
• Review work and provide recommendations to clients marketing strategies which includes content strategy, paid advertising, social media, etc
• Create and Optimize blogs and landing pages for search engine optimization
• Perform ongoing keyword research and discovery, expansion and optimization
• Research and implement search engine optimization recommendations on the website
• Research and analyze competitor content and links
• Create client reports. website audits, and social media analysis
• Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings around inbound marketing
• Possess knowledge of key elements of a digital marketing, including Analytics, Facebook Advertising, AdWords, Conversion Rate Optimization, Search Engine Optimization, Social Media
• Client interfacing/ project managing specific clients.
• HUBSPOT CERTIFED- Working closely in Hubspot
• CHAT GPT Proficiency

SKILLS

• HUBSPOT CERTIFIED
• Proficiency in Wordpress.
• Excellent Blogging Skills
• Proven SEO experience and a track record of success growing organic search traffic and conversions
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and inbound marketing
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with content management systems (e.g, Wordpress, Vignette)

What we offer in return:

• A highly collaborative work environment that takes a team-first approach.
• Opportunity to spend 10% of work time on self-directed projects/experiments/etc.
• Flexibility on multiple fronts
• Educational Courses to hone your desired skills

Personality & Personal Skills:

• A passionate, positive, and willing-to-learn attitude — you should be open to learning the basics of all things digital marketing and using that knowledge to make strategic recommendations
• You ask the right questions, pursue data with intensity, and aim to add as much clarity as possible to every situation
• You possess the ability to communicate clearly and concisely in person, over the phone, and in writing
• You are proactive and independent - you identify problems and opportunities without being asked
• Ability to drive project and deliverables to completion
• Ability to work on multiple projects at one time
• Ability to think strategically and plan ahead
• Ability to advise on project-related issues and keep management informed on project developments
• Quick learner
• Great communication skills
• Excellent organizational skills
• Very Detailed Oriented

Work Remotely

Job Type: Contract

Pay: $22.00 - $25.00 per hour

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 3 years (Preferred)
• Marketing: 5 years (Required)

Work Location: Remote

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