ABOUT AAA HOOSIER MOTOR CLUB:

Since 1902, AAA Hoosier Motor Club, headquartered in Indianapolis, provides membership benefits including emergency roadside assistance, retail discounts and a variety of products and services for its 400,000 members across Indiana. It also operates a full-service travel agency and an insurance agency which markets and sells auto, home and life insurance. Hoosier Motor Club has 300 employees and operates 11 retail branch offices including seven in metro Indianapolis as well as Bloomington, Clarksville, Lafayette, Muncie, and Terre Haute. And it is an affiliate of the American Automobile Association (AAA), the largest motoring and leisure travel organization in North America with more than 60 million members.

PURPOSE OF POSITION:

Coordinates marketing initiatives and programs through digital & social media marketing. Designs and implements marketing plans for the promotion of products to current and potential customers. Partners with all business lines including but not limited to; membership, travel, insurance, financial services, and retail by leveraging investments in digital and social media promotions.

Here's What is in it for YOU:

A company culture that provides training and learning opportunities.
A brand that you can be proud to be part of.
A culture that will challenge you to be your best.
Health / Dental / Vision benefits.
Paid Vacation time.
Paid Sick time.
Paid Holidays.
Company provided LTD & Life Insurance.
Retention bonuses.
Service Anniversary Recognition.
Free AAA Classic Membership.
Generous 401k w/ company match.
Company provided HSA dollars.

MAJOR AREAS OF RESPONSIBILITIES:

• Coordinates website, digital, and social media marketing and communications including content management, web development, web design, online community, budgeting, campaign analytics, social media, web strategy, and planning.
• Develops and implements digital and social media products, promotions, and strategies.
• Works with the marketing team to align promotion programs that combine advertising with purchase incentives including direct mail, telemarketing, television, radio advertising, catalogs, exhibits, inserts in newspapers, in-store displays or product endorsements and special events across digital presence (email, web, social).
• Recommends marketing programs and provide creative feedback.
• Provides communications and consultative support to reinforce and effectively implement the brand strategy.
• Collects and analyzes reports on data from promotions/campaigns to evaluate value, ROI, and existing and potential product/service markets.
• Implements marketing plans while managing the details and maintenance of the plans.
• Facilitate contract negotiations and relationships with various digital marketing vendors.
• Performs additional tasks as assigned by manager.

Education and/or Experience Requirements:

Bachelors degree in marketing, communications, or business; or a related field with 2+ years of experience; digital marketing experience included or any combination of education and experience that demonstrates the ability to perform the duties of position.

Skill Requirements:

Accuracy - Ability to perform work accurately and thoroughly.

Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.

Adaptability - Ability to adapt to changes in the work environment. Ability to manage competing demands and deal with frequent change, delays, or unexpected events.

Business Acumen - Ability to grasp and understand business concepts and issues.

Communication, Oral - Ability to communicate effectively with others using the spoken word.

Communication, Written - Ability to communicate in writing clearly and concisely.

Conceptual Thinking - Ability to think in terms of abstract ideas.

Decision Making - Ability to make critical decisions while following company procedures.

Detail Oriented - Ability to pay attention to the minute details of a project or task.

Enthusiastic - Ability to bring energy to the performance of a task.

Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.

Goal Oriented - Ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.

Innovative - Ability to look beyond the standard solutions.

Interpersonal Skills - Ability to maintain confidentiality. Ability to remain open to others ideas and exhibit willingness to try new things.

Planning/Organizing - Ability to prioritize and plan work activities. Ability to use time efficiently and develop realistic action plans.

Problem Solving - Ability to identify and resolve practical problems in a timely manner. Ability to gather and analyze information skillfully.

Project Management - Ability to organize and direct a project to completion.

Reliability - Ability of the individual to be dependable and trustworthy.

Strategic Planning - Ability of an individual to develop a vision for the future and create a culture in which long-range goals can be achieved.

Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; possesses ability to build morale and group commitments to reach goals and objectives.

Technical Aptitude - Ability to comprehend complex technical topics and specialized information.

Time Management - ability of the individual to effectively utilize available time for the completion of necessary job tasks.

Working Under Pressure - Ability to complete assigned tasks in stressful situations.

Supervisory Responsibilities: This position has no direct supervisory responsibilities.

Physical Effort:

Typically sitting at a desk or table.
Intermittently sitting, standing, and stopping.
Occasional lifting of up to 25 lbs.

Facebook:

www.facebook.com/aaahoosier

Company Website:

www.hoosier.aaa.com