Job description

The Barn Yard, a construction company established in 1984 specializing in sheds, post & beam barns, garages, and light commercial projects, is searching for a Digital Advertising & Marketing Associate at our Ellington, CT location. Our company has built & delivered thousands of sheds and custom projects in the New England area and continues to grow.

Job description

PRIMARY FUNCTION
The Digital Advertising & Marketing Associate reports to the Marketing Manager and leads all functions and processes related to digital advertising and social media.

RESPONSIBILITIES

• Plan and execute a nationwide digital advertising & social media strategy
• Create applicable content that reaches The Barn Yard’s target customers and audience daily
• Observe and answer to users while promoting participation and boosting sales
• Develop and increase outreach efforts through online and digital media
• Oversee and participate in design efforts across digital platforms and media
• Create and manage targeted promotions and campaigns on the web
• Manage efforts in building online reputation
• Monitor and respond to online reviews and messages
• Review analytics, create reports, and adjust strategy as needed
• Research audience preferences and stay up to date with current trends
• Website updates & SEO (uploading, writing, HTML coding)

EXPERIENCE & SKILLS

• Expert at Google Ads and AdWords
• Expert at online/digital marketing strategies
• Expert at search engine optimization
• Ability to create enticing animated HTML5 ads using existing content
• Ability to understand past and future trends in digital/social content
• Able to effectively communicate information and ideas in both written and visual format
• In-depth knowledge and understanding of social media platforms & influencers and how to best utilize for maximum return
• Demonstrated creativity and documented immersion in social media brand management, especially in the construction industry
• Expert at using Adobe creative software
• Strong sense of design
• Strong writing skills
• High level of attention to detail
• Self-motivated & independent thinker
• Self-starter & able to take direction
• Ability to multi-task and work in a fact paced, demanding work environment
• Willing to adapt to a changing work environment

EDUCATION

• Bachelor's degree in Marketing, New Media, Communications, or related field preferred
• 3-5 years experience in designing digital ads, setting up & managing targeted campaigns that convert, and detailed reporting
• 3-5 years experience in social media brand management and content development

Job Type: Full-time

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 2 years (Preferred)

Work Location: One location

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