CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Sr. Associate of Global Brand Communications will support the larger Brand Communications team to help create and execute public relations campaigns on behalf of Mattel, specifically for our specifically for our Vehicles and Action Figures Portfolio. The Sr. Associate will support best-in-class global communications strategies that will create maximum earned media potential for the company. Reporting to the Director, Global Brand Communications, this role will work closely with multiple cross-functional Mattel teams including marketing, design, development, creative and legal teams, when appropriate licensors/licensees, PR & marketing agencies, event teams, and external experts and partners. This role will assist in creative and impactful storytelling to strengthen brand reputation and generate earned press coverage. This role will support the implementation of campaigns and assist in coordinating plans with global counterparts to deliver best in class public relations programs.

What Your Impact Will Be:

• Support all aspects of global communications campaign led by department Director and Vice President
• Draft and distribute materials designed to communicate PR initiatives, as well as generate earned media coverage through press releases, media alerts, pitches and product fact sheets
• Support timely projects alongside the larger Global Brand Communications team as we collaborate and partner with multiple cross-functional teams
• Create forward looking plans and handle various details around tentpole marketing programs, supporting partner management, internal stakeholders and external PR agencies
• Utilize internal and external resources in the development of materials, own media relations and consult on social media & influencer strategies designed to generate positive brand/product publicity
• Help to measure the effectiveness of communications campaigns by conducting in-depth analysis to gain insights around results, inform reporting of findings to brand teams, and implement learnings to future campaign strategies
• Stay in regular contact with trade, business, entertainment and consumer journalists. The role will also audit key media, partners and influencers regularly to stay informed of industry trends or hot button issues to inform future PR strategy
• Develop a deep understanding of the Mattel Portfolio of brands and related communications programming and details

What We’re Looking For:

• Minimum of 3 years of PR experience, preferably in an agency or in-house CPG company
• Experience in Communications, Public Relations, Journalism or Marketing is a plus
• An interest in and passion for purposeful impact in family’s lives around the world
• A solutions-oriented mindset with the ability to perform and complete tasks in partnership with the Global Brand Communications team and cross-functional partners in an efficient and high-quality manner
• Excellent writing and communications skills required, as well as flawless editing skills with an attention to detail
• Candidate must have the ability to efficiently handle and time-manage multiple projects in a fast-paced environment, adapt to shifting priorities and be very detail-oriented.
• Candidate must display good interpersonal skills, including a positive, cooperative attitude - both inside and outside the department.
• Demonstrate strong interest and understanding of social, traditional media and the toy industry

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.