Social Media & Influencer Marketing Associate

Full Time
New York, NY 10036
$57,403 - $65,559 a year
Posted
Job description

La Brigade de Buyer, Inc. is the US subsidiary of La Brigade de Buyer, a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. In the US. Our main office is located in New York, NY and our 3PL is near Chicago, IL. The group operates 3 consumers brands: de Buyer (premium cookware and bakeware), 32 Dumas (premium cutlery, launching in June 2023) and Pebbly (sustainable kitchen utensils, launching in the Spring of 2023). We are looking to hire our new Social Media & Influencer Marketing Associate to manage and develop the reputation and performance of our 3 brands through our various social media platforms.

Key responsibilities:

- Plan and create diversified content for all social media platforms

o Collaborate with Consumer Marketing Manager to create social media schedule

o Collaborate with Consumer Marketing Manager to leverage touch point strategy through content customization according to each platform's profile

o Identify or create photos/video and supporting copy

o Schedule and Post

o Engage with brand audience

o Specifically, develop YouTube channel strategy and content

- Manage Affiliate Program

o Identify and animate all relevant affiliate marketing platforms,

o maintain attractive presence of the brands on all platforms

o Manage logistics

o Identify and Recruit Affiliates, run campaigns as necessary

o Optimize impact of Affiliates through activation

- Manage Influencers

o Manage logistics of influencer program

o Develop recommended schedule of content from influencers

o Identify and Recruit Influencers

o Optimize impact of Influencers through activation

o Manage content development and use of influencer content

- Collaborations

o Identify and manage certain brand collaborations

- PR

o Manage PR efforts and identify opportunities to enhance PR

o identify media opportunities and support the brand

o Manage operational logistics of product samples for media

- Business Analysis

o Analyze monthly results for social media and influencer marketing and adjust marketing approach accordingly.

Requirements:

· At least 1 year of experience in a similar role, preferably within in a DtC environment for a CPG brand

· Experience working with influencers

· Good understanding of the influencers/affiliate marketing dynamics

· Experience with community management

· Perfect oral and written skills

· Knowledge and experience of at least 2 social media platforms

· Creative mindset, ability to ideate and suggest initiatives without strict supervision

· Minimal graphic design skills a plus (Canva, Adobe…)

Other

  • The position is located in New York City and reports to the Marketing Director of La Brigade de Buyer, Inc.
  • Candidates must be authorized to work in the US
  • Benefits: health, dental and vision, PTO, employee discounts (after a waiting period)

Job Type: Full-time

Pay: $57,403.00 - $65,559.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • New York, NY 10036: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Social media marketing: 1 year (Preferred)

Work Location: Hybrid remote in New York, NY 10036

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