• Lead social media community management across social channels, delivering 1:1 consumer response that builds brand affinity and drives engagement.
• Apply the latest social trends and performance insights gleaned through reporting to inform development of breakthrough social creative concepts to strengthen brand equity and establish an engaging presence.
• Partner with Social Strategist and Creative Team to create original lo-fi concepts and content that fuels engagement and organic social performance across a variety of social media channels including TikTok, Twitter and Instagram
• Create and capture lo-fi photos and short-form videos for use on emerging social media channels.
• Craft engaging social media copy as needed.
• Support ad hoc social listening to deepen consumer understanding around specific topics, identify reactive social opportunities for the brand, and deliver insightful point of view back to Brand Team.
• Assist in developing organic social strategies across social channels through close partnerships with key Brand stakeholders.
• Collaborate with outside agencies and social media platform partners to ensure best-in-class execution, always.

• The expected compensation range for this position is between $56,900 to $75,300 based on a full-time schedule
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Minimum Qualification: Undergraduate Degree
• Preferred: Concentration in Marketing, Communications and/or New Media preferred

Work Experience

• 1-2 years of experience working client-side in marketing or related discipline, at an ad or media agency, media platform, or publisher.

Skills / Capabilities

• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
• Proven ability to work collaboratively with others.
• Experience leading community management and creating content on TikTok / Instagram on behalf of brands.
• Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing.
• Basic understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives.
• Creative thinker who can bring a brand voice to life across a variety of social media touchpoints.
• Ability to think strategically, coupled with a pragmatic results orientation and proven track record of delivering strong tactical execution.
• Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders).
• Entrepreneurial mindset – willingness to roll up your sleeves and get creative in developing in-house lo-fi social media content.
• Graphic Design, Photography/Videography experience and Video editing skills a major plus.