Job description
Job Description
Born from the belief that great things come to those who cook, Yummly provides limitless inspiration, with the tools to make it happen—from recipe discovery to prep to perfect results. Just as appliances removed the most cumbersome chores, the next tipping point in daily life is upon us in the food space. A system of personalized discovery that learns you better to serve you better, so the question "what's for dinner?" is answered before it's even asked.
Yummly has grown to over 25M registered users and our mobile apps are consistently one of the leading recipe apps on iPhone, iPad, Android, and Windows. Next on the menu? Building the connected digital kitchen of the future globally.
About the role:
Reporting to the VP of Marketing, the Sr. Manager of Brand and Product Marketing is a key leader growing our subscription and IoT businesses. This is an excellent opportunity to grow a consumer brand firmly planted in the consumer app/SaaS space as well as the IoT and physical product space.
This role is responsible for developing and executing go-to-market plans for the Yummly app and the Yummly Smart Thermometer, as well as using lifecycle marketing tools to acquire and ensure user retention. They will also lead our direct to consumer e-commerce channel on Yummly.com.
What's on the menu (Responsibilities):
- Annual marketing plan development and execution for all product lines
- Advertising agency management
- Marketing budget planning and management
- Cross-functional leadership on key product development initiatives
- Lifecycle marketing (with direct report)
- eCommerce
Key Ingredients (Minimum skills, requirements, education):
- People leadership experience demonstrated by engaged teams that meet or exceed marketing and revenue targets
- 5+ years marketing experience with 3-5 years in B2C (preferably consumer software) product marketing
- Proven track record of driving revenue growth through paid, earned and owned channels
- Proven track record of developing and delivering go-to-market plans
- Efficient, highly productive multitasker and self-starter; ability to navigate ambiguity and eager to learn
- Exceptional written and verbal communication skills with a demonstrated ability to develop compelling messaging
- Growth mindset
- Passion for creativity
- Alignment with our key cultural values outlined here
- Bachelor's degree
Extra Seasoning (Great to haves):
- Passion for cooking and eating food
- Located in SF Bay area (not mandatory, but nice to have)
- Experience with small to midsize companies
- MBA preferred
SF Bay Area Pay Range
Dessert:
- Our culture fosters transparency and collaboration where everyone's contribution is valued!
- This position is Hybrid (on-site when needed)
- Food!
- Robust benefits
- Amazing discounts on all Whirlpool products
And a Little More About Us
At Yummly, we are a team of talented and diverse engineers, scientists, product experts, and marketers on a mission to rule the kitchen. We've seen great success using machine learning and artificial intelligence to make cooking fun, easy, and personalized. Our iOS and Android apps have 4.5+ star reviews, millions of downloads, and many awards (download and give it a try!).
In 2017, we were acquired by Whirlpool, the world's largest home appliance maker. Together, we are building the fully connected kitchen of the future.
We have a "work from where you're most productive" policy. For those local to the area, we have a new office in San Carlos, CA, with excellent amenities.
Please talk to us if you have a love for shipping products, hard problems, and food!
Yummly is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status.
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