About The Role:

Arbor Homes, a Berkshire Hathaway Company, is currently looking to hire a National Director of Marketing to sit out of our corporate office in Indianapolis, IN. You will be responsible for overseeing the customer experience from prospect through warranty, generating the necessary leads to meet our sales goals and tracking all marketing efforts. To promote community sales, this role will lead the overall marketing strategy, which includes inbound marketing, advertising, web development and content marketing. Ultimately monitoring and improving the overall customer experience throughout the homebuyer’s journey for all our brands including Arbor Homes, Silverthorne Homes, Destination by Arbor and Elite Homes.

Why Arbor?

Are you looking for a dynamic career in a lively workplace committed to customer service? Arbor is one of the fastest growing new home builders in Indianapolis. We look for team members with enthusiasm and skill to help provide even better experiences and higher-quality homes for our buyers. When it comes to what sets Arbor apart among new home builders in Indianapolis, the first answer is our culture. Rather than chasing profits and cutting corners, our team puts quality and customers first. If you are creative and committed to helping people, you will love working with us!

What’s In It For You?

• Base salary + bonus opportunities
• Advancement opportunities
• Exposure to executive leadership
• Opportunity to work with the largest new home builders in Indianapolis
• Team outings and company-sponsored volunteer events
• 4 weeks of Paid Time Off!
• Access to health and life insurance, 401(k), paid parental leave, company discounts, etc.

What Will You Be Doing?

• Provide strong leadership, management, and development of the Marketing Team
• Create and execute a lead generation strategy that supports and exceeds pipeline and revenue goals for sales
• Collaborate with Sales to create lead generation goals and continually evaluate processes to increase lead quantity and quality
• Lead campaign development to support customer acquisition by owning strategy to target prospective buyers, create awareness, generate pipeline, and nurture them to purchase
• Coordinate, deploy and resolve issues on all digital customer communication systems (HubSpot, customer portal, interactive floor plans and color selector updates)
• Manage and execute inbound marketing strategy, focusing on SEO, email, landing page development and blog content
• Track and report key performance indicators (KPIs) and analytics such as website traffic, online conversion opportunities, sponsored search ROI and keyword search, comparing data to historical benchmarks and providing strategic recommendations
• Expand and support websites
• Manage digital advertising, including social media ads, PPC/digital team relationship and performance
• Attend sales meetings and marketing meetings
• Manage Content Report Card for all Markets

What Will You Bring?

• Bachelor’s Degree or equivalent work experience in a related field required
• Experience leading teams
• Hands-on experience working with a broad spectrum of digital media, analytics, automation, and web management solutions
• Ability to think strategically and execute at a tactical level equally well
• Strong contract negotiation and vendor management skills
• Homebuilding and/or Commercial Real Estate experience preferred
• Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
• Intermediate or expert level knowledge of HubSpot
• The most qualified candidates will be highly skilled in marking technology
• Disciplined self-starter who can work with minimal supervision

This is subject to change based on needs or if special circumstances should arrive.

Arbor Homes is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Arbor Homes participates in E-Verify.

401k, Dental Insurance, Life Insurance, Medical Insurance, Vision