Mobile & E-Commerce Content Specialist
Job description
Under the direction of the Supervisor of Mobile Marketing & E-Commerce, the Mobile & E-Commerce Content Specialist is responsible for creating, maintaining, optimizing, and personalizing digital content across all marketing channels associated with our mobile application and e-commerce initiatives. This position also executes, manages, and optimizes campaigns and channel content, to strategically increase channel adoption and engagement.
Essential Duties & Responsibilities
1. Collaborates with stakeholders to develop, monitor, and optimize mobile & e-commerce channel copy and assets, while utilizing personalized communication strategies.
2. Creates, monitors, and tests mobile application entertainment and promotion event campaigns.
3. Analyzes post-campaign results and provides post-test insights and recommendations to key stakeholders.
4. Examines engagement metrics and segment performance to optimize performance; develops and maintains corresponding reporting.
5. Monitors products, competitors, and industry standards, to develop testing benchmarks which ensures digital products and strategies are best in class.
6. Performs other duties as assigned to support the efficient operation of the department.
Education/Experience/Qualifications
- Bachelor’s degree in Marketing or Communications is required.
- Minimum of one (1) year experience in multiple communication channels including direct mail, e-mail, mobile and social media is required.
- Equivalent combination of education and progressive, relevant, and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
- Must be a collaborative, nimble, high-volume, curious and data focused marketer.
- Advanced technical proficiency and knowledge in the Microsoft Office Suite (Word, Excel, and Outlook).
- Possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.
- Demonstrated ability to drive toward results.
- Must be able to thrive in a highly dynamic, flexible work environment.
- Must be a strong strategic thinker, creative problem solver, multitasker, and analytical skills with the ability to work independently to meet deadlines.
Certificates/Licenses/Registrations
- At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
- A qualified candidate/employee must have a valid driver’s license with an acceptable driving record as determined by the company’s insurance carrier.
Yaamava’ Resort and Casino at San Manuel will make reasonable accommodations in compliance with applicable law.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
Job Type: Full-time
Education:
- Bachelor's (Required)
Experience:
- related: 1 year (Required)
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