Job description

PURPOSE OF POSITION:

This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. Under the supervision of the Executive Director of Marketing & Communications and Vice President of Marketing & Experience, the Brand Strategist will be responsible for defining and implementing the YMCA of Memphis & the Mid South’s current and future marketing and communication strategies and being a strong leader for the marketing team.

ESSENTIAL FUNCTIONS:

• Supports Marketing Strategy For The Association - Alongside the Executive Director and VP, the Brand Strategist will implement and oversee integrated brand and marketing strategies, policies, and initiatives to meet organizational objectives across a wide range of programs and services.
• Task Management - Prioritizes work within the Marketing Department following direction of VP of Marketing and Executive Director. Uses Asana (project management tool) to manage Marketing Requests and works with other team members and designers to track progress of work, informing stakeholders of the status of their request.
• Creative Design - Create content for email marketing, social media, and other internal needs following YMCA brand and voice guidelines.
• Social Awareness - Lead efforts to create a best-in-class social media presence that empowers stakeholders to spread the brand virally. Develop innovative campaigns that increase quality followers and turn them into future consumers.
• Execute Communications Strategies - Execute communication strategies unique to a variety of stakeholders including members, program participants, donors, volunteers, community members, etc. to provide relevant and timely information and improve engagement, awareness, overall experience. Represent the voice of the customer within the organization, bringing your insights to address and improve the customer experience.
• Maintain & Grow Digital Presence - Support and develop best practices for the YMCA Website and other Digital Properties. Work alongside the systems team to continue developing best practices for Online Sales, Registrations, to improve the member experience.
• Voice of the Brand - Bring the YMCA brand to life and promote the Y as community-focused organization to the press and public; Continue to develop and strengthen the association’s image to build brand and nonprofit awareness, relevance, reputation, and esteem among target audiences.
• Collaborative - Actively collaborate with leaders across the association to support goals and objectives for a variety of programs and services and support the overall mission of the organization.
• Research & Optimization - Understand and interpret research and market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business, sales, and revenue objectives.
• Promote the YMCA Mission - Develop strategies to connect current and future donors to the YMCA mission and promote a culture of giving and volunteerism.

YMCA LEADERSHIP COMPETENCIES:

Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising. Strengthens the Y's culture by demonstrating the values of the Y - honesty, caring, respect, and responsibility - in every aspect of work. Facilitates change, seeks opportunities in the change process, models adaptability, and leads transition in support of the Y's mission.

Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others. Promotes creativity, generates excitement, and rewards risk taking, while consistently demonstrating a high level of emotional maturity, maintaining a positive attitude and building strong relationships.

Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members. Takes the initiative and holds self and others accountable to meet or exceed quantitative and qualitative goals relating to people (staff, members, program participants), philanthropy, finance, and volunteerism.

Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology. Demonstrates teamwork and personal accountability, seeking and providing feedback, coaching, and resources for development.

QUALIFICATIONS, KNOWLEDGE, SKILLS & ABILITIES:

• Education in marketing, communications, business, or relevant field preferred (or equivalent industry experience).
• 3-5 years' experience in implementing contemporary marketing solutions.
• Graphic/Creative Design experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar
• Exceptional written, oral, presentation, and editing skills.
• Innovative thinker and creative problem solver.
• Ability to be flexible, self-motivated and positive, and to respond to the dynamics of a changing environment.
• Has integrity; committed to ethical conduct and the YMCA mission.
• Achievement-oriented; shows initiative and enthusiasm; takes calculated risks.
• Exceptional interpersonal skills, adept at successfully building internal and external relationships; customer focus; teamwork oriented.
• Ability to manage multiple tasks and competing deadlines in a fast-paced environment and be adept at coordination of people, tools, and facilities to reach goals.
• Ability to lead production of high-quality editorial content in print and digital environments.
• Ability to evaluate, extrapolate and act on insights from digital tools and platforms.
• Experience developing high-level marketing and brand strategy in line with the strategic vision of the organization.
• Demonstrated experience leading digital marketing programs and content development, including but not limited to website, search engine optimization, social media, and email marketing.

WORK SCHEDULE:

The schedule for this full-time position is generally Monday through Friday, 8:00am-5:00pm, though overtime, evenings, and weekend work may be required depending on the business need.

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

• Required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• Required to sit, reach and must be able to move around the work environment.
• Must occasionally lift and/or move up to 25 pounds.

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NOTE: Attach a cover letter, resume with references. Please include a link to your portfolio or website, if applicable.

The YMCA of Memphis & the Mid-South aims to provide quality and safe youth programs for all. We are committed to making a continuous effort to prevent the abuse of children: verbally, physically, emotionally and sexually. All allegations or suspicions of child abuse are taken seriously and will be reported to the State for investigation with full cooperation from the YMCA of Memphis & the Mid-South.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 3 years (Required)

Work Location: In person

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