Job Summary

Responsible for performing data and market research to analyze and identify opportunities that provide for the planning initiatives/strategic growth of the organization. Manages market research and supports market intelligence activities and strategic business planning, focusing on provision of reports and information and leading to a fact-based understanding of competitors, business opportunities and customer Acts as a liaison for the department in accepting project assignments, managing market research and presenting project results.

Job Duties

• Responsible for determining data and planning needs by communicating with medical directors, administrators, analysts, and personnel at all levels throughout the health plan.
• Identifies issues and formulates hypotheses.
• Performs data and various forms of market research identifying business opportunities.
• translates information and develops concrete business plans.
• Responsible for planning and running focus groups using internal resources, as well as hiring and managing external market research firms.
• Manage communication and relationships on an organizational level and work with multiple departments.
• Possesses ability to work within a matrix structure with operations, finance, underwriting, and sales.
• Responsible for preparing presentation documents and building high level maps and graphs.
• Responsible for presenting informative reports to administrators and various internal and external audiences.
• Responsible for understanding the capabilities of software used throughout the organization to extract market data.
• Understands the process flow of the sales and marketing and underwriting process and recommends changes to data capture and metrics used to describe potential and actual sales.
• Provides training and mentoring to all new hires within department.
• Manages market research function for the plan including annual planning and budgeting, and coordination of specific research projects from inception to presentation of findings emphasizing understanding, use and operational implication and relevance of the research.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Education

Bachelor's Degree- (Required)

Experience

Minimum of 5 years-Related work experience (Required), Minimum of 1 year-Healthcare (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.