Job description
Our growing CBD e-commerce company is seeking an experienced Email Marketing Wizard to join our team. As our Email Marketing Wizard, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversions. The ideal candidate will have a proven track record of building effective email campaigns, a deep understanding of email marketing strategies and tactics, and a passion for the CBD industry.
- Develop and execute email marketing campaigns that drive engagement, retention, and sales.
- Create email marketing strategy that aligns with business objectives and brand messaging.
- Manage email marketing campaigns from start to finish, including planning, copywriting, design, testing, and deployment.
- Optimize email campaigns for maximum open rates, click-through rates, and conversions.
- Conduct A/B testing to improve campaign performance and identify opportunities for optimization.
- Monitor and analyze email marketing metrics to measure campaign effectiveness and identify trends.
- Develop and maintain email marketing calendar to ensure timely execution of campaigns.
- Collaborate with cross-functional teams, including marketing, design, and product teams, to ensure email campaigns align with overall business objectives.
- Stay up-to-date with email marketing trends, best practices, and industry developments, and integrate new strategies and tactics into campaigns.
Requirements:
- Bachelor's degree in marketing or a related field.
- 5+ years of experience in email marketing, preferably in the e-commerce or CBD industry.
- Strong understanding of email marketing strategies and tactics, including segmentation, automation, and personalization.
- Experience with the email marketing platform Klaviyo.
- Strong analytical skills with the ability to analyze data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively with cross-functional teams.
- Passion for the CBD industry and staying up-to-date with industry trends and developments.
Benefits:
- Competitive salary.
- Opportunity to work with a dynamic team in a fast-paced e-commerce environment.
- Collaboration with industry experts and leaders.
- Growth and development opportunities within the company.
If you are an experienced Email Marketing Master with a passion for the CBD industry and a proven track record of building effective email campaigns, we encourage you to apply for this exciting opportunity.
About Mother Earth Natural Health:
Mother Earth Natural Health - The CBD Experts is a family-owned and operated business based in the Metro Detroit area. Since 2016, we have been providing premium hemp CBD products with expert dosing suggestions, plus vitamins, supplements, essential oils, Himalayan Salt Lamps and more. We are The CBD Experts™ and always happy to help you select the best hemp-derived CBD product to get you relief. Our four locations provide high quality CBD products with knowledgeable and friendly staff. We prioritize safety, quality, education and customer service when it comes to our products. Visit us today to learn more about how Mother Earth Natural Health - The CBD Experts can help you find natural relief!
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