Job description

SUMMARY:

The Email Specialist is responsible for the development, planning, segmentation, scheduling and analysis of all email campaigns. As a seasoned member of the digital factory team, this person will be responsible for developing copy, managing, validating, sending, and tracking all customer-facing emails and work closely with various cross-functional teams including brand marketing and design. The ideal candidate is someone with interest and experience in email marketing, strong e-commerce background, has coded responsive emails using HTML, strong attention to detail and ability to efficiently handle a very busy schedule.

KEY RESPONSIBILITIES:

Main responsibilities

• Coordinate & execute email communications programs. Ensure accurate and on-time campaign delivery
• Create/write email campaign messaging consistent with company brand
• Support various divisions to create calendars and set and manage project time lines
• Partner with various teams to compile assets, write briefs and traffic emails through the routing and approval process
• Collaborate with design team to produce relevant digital assets
• Code responsive email campaigns
• Build database workflows to segment contacts into logical groups, segments, etc.
• Execute database growth strategies across multiple channels
• Create campaign messaging consistent with company brand
• Analyze and report campaign results and KPIs, highlighting successes, trends and opportunities, including A/B testing
• Cross-channel CRM coordination and execution including but not limited to: email, SMS, and catalog

Other

• Other tasks may be assigned from time to time which contribute to the overall success of the company. As an ever-evolving business, your exact responsibilities may change.

REQUIRED EXPERIENCE/SKILLS/EDUCATION:

• 3-5 years’ web content and email management including trafficking and copywriting
• Working knowledge of HTML and ability to build HTML emails
• Working knowledge of Adobe photoshop that includes but not limited to: slicing for web
• Experience working with an email platform in a self-service setting
• Great knowledge of fashion, lifestyle, and extreme sports Influencers and publishers
• Passion for the sports lifestyle (Surf, Skate, Snowboard)
• Proficient in web analytics tools such as; Adobe Analytics (Omniture) and Google Analytics
• Proficient in project management tools such as; Asana, Trello, Clickup, etc
• Very strong organization, problem solving, and interpersonal skills
• Excellent project management skills and ability to align efforts across multiple departments
• Proficient in Microsoft Excel, Word, PowerPoint and Google’s Suite of products including: Slides, Docs, Sheets, etc

PREFERRED EXPERIENCE/SKILLS:

• BA/BS degree preferred
• Knowledge of Adobe Campaign/Neolane and/or leading ESP on an enterprise level, Klayvio

BOARDRIDERS PURPOSE & VALUES:

Our Purpose: We awaken the spirit of freedom and adventure by connecting boardriders around the world.

Our values:

We Lead with Integrity and Passion – We assume positive intent. We are authentic, transparent and we deliver on promises.

We build an Inclusive Community – We actively provide coaching, feedback and recognition. We value individual differences.

We Protect our Playgrounds – We volunteer to support keeping our mountains and oceans clean.

We Play to Win – We are accountable and results orientated. We are one global team.

Base Salary Range: $60,000.00 - $65,000.00

The indicated pay range is what Boardriders reasonably expects to pay for this position. Individual compensation decisions will be determined based on a variety of considerations such as work location, work experience, industry experience, education, seniority, responsibility level, or similar factors.

Boardriders provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Types: Full-time, Temporary

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Huntington Beach, CA 92649

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