Job description

JOB DESCRIPTION

About Mother Earth Wellness

Mother Earth Wellness is a vertically integrated cannabis cultivator, processor and dispensary operator located in Rhode Island. We are currently serving the medical and recreational cannabis community in the Pawtucket and greater Providence areas.

Mother Earth Wellness brings extensive customer service knowledge, restaurant ownership, design capabilities, construction experience, and deeply rooted cannabis knowledge to the market. We are seeking a fully qualified and experienced Marketing Director to join our team during this exciting time in our journey. We are willing to relocate the right individual from anywhere in the USA and offer a benefits’ and a competitive salary.

Role Responsibilities

The role of Marketing Director is to work collaboratively with Mother Earth’s ownership team, and other management team members including but not limited to Dispensary operations manager, Assistant manager, Inventory manager and other related staff as needed for the expressed purpose of creating new customer acquisition and customer retention strategies.

The Marketing Director will be evaluated based on specific and measurable goals and objectives related to the growth of new customers and the retention of existing customers related to digital consumer marketing outcomes.

The Marketing Director is responsible for developing and maintaining a healthy and collaborative working relationship with each manager to achieve the goals and objectives of the position. One key success element for the position of Marketing Director will depend on the individual's ability to effectively build and grow a sense of collaborative engagement, activation, and execution among the management team to effectively create, develop, plan, and execute the company’s consumer marketing strategies.

Collaboration will include advance planning for website updates, product launches, consumer promotions, customer acquisition strategies, customer retention strategies, data collection, analysis and reporting related to marketing, 3rd party software integration needed for successful execution of marketing elements, and the general support of each manager as it relates to their individual roles.

The Marketing Director will be held to high standards of performance, complete and timely execution of strategic marketing plan, marketing campaigns, meet assigned deadlines, meet and or exceed measurable objectives.

Job Duties

The Marketing Director will represent the brand in a consistent and professional manner and be held to high standards with respect to working with colleagues, partners, 3rd party vendors and other outside contractors.

The position of Marketing Director is required to be a thought leader through continuing education related to the role of marketing. A deep grasp of marketing strategies, tactics, market research, consumer research, media placement, trends and best practices in creative and visual presentation of the brand and other areas related to the successful execution of the strategic marketing plan.

Essential Functions

Specifically, The Marketing Director is responsible for executing the following;

1. Website management

• Maintain company website that was developed by Range Marketing
• Develop and execute website strategies to grow new customer acquisition
• Develop and execute website strategies to retain existing customers
• Stay current with web site updates related to company information, product information and other related digital content

2. SEO and SEM optimization

• Create, develop and execute effective and efficient SEO and SEM strategies
• Update as needed to grow site traffic from potential customers and existing customers

3. Track and report all Website metrics

• Prepare and present website analytics weekly to include unique users, consumer sessions, origin of traffic and other traditional metrics
• Track all website metrics on a google sheet and provide weekly updates related to the metrics
• Provide access to all management for review

4. Social Media Management

• Create, develop and execute marketing strategies that grow the engagement of users
• Create, develop and execute marketing strategies that grow the number of unique followers and users
• Maintain Twitter account and engagement
• Post a minimum of 1X per day on IG
• Post a minimum of 1X per week on Facebook
• Work with the existing RI cultivator base on their new and upcoming products
• Work with local social influencers to build the mother Earth wellness brand in the new recreational market
• Prepare and present social media analytics to include unique followers, reshapes, reports and other traditional metrics

5. 3rd Party Digital Marketing Management

• Create, develop and execute advertising campaigns, ad placement, measurement and reporting of metrics for the following platforms: Leafly, Dutchie, Weedmaps, IheartJane, PotGuide.

6. 3rd Party Software Integration with marketing related platforms in use at retail

• Working with retail managers to support images, product descriptions, promotions, and other consumer facing communication
• Create, develop and execute marketing elements where applicable within each software platform
• Create, develop and execute consumer loyalty program via SpringBig
• Maximize the effectiveness of Dutchie on-line ordering platform
• Work within our menu board integration to keep it updated as needed

7. Support CRO with respect to the following

• 3rd party design of marketing, collateral, packaging and other materials
• Vendor promotional program integration with Diem Strategic Marketing Plan
• Other marketing support as needed

Essential Skills and Strengths

Strong written and verbal communication skills, strong teamwork skills and positive relations skills to be successful. Self-motivated and has the ability to work independently and make decisions. Utilizes time effectively to complete unfinished tasks within organization. Excellent organizational skills, detail oriented. Pleasant, professional, and personable. Able to work well under pressure, resolve conflicts, prioritize tasks, and follow through with ideas. Ability to lead and motivate a team.

REQUIRED EDUCATION & EXPERIENCE:

• Minimum of 2 years of experience in the cannabis industry
• A strong background in photography and graphic design
• Action-oriented and solution driven with the ability to thrive in a fast-paced environment.
• Experience working in retail and customer service experience highly desirable.
• Bachelor’s Degree in Marketing or equivalent in professional and life experience.
• Must be authorized to live and work in the U.S.
• Must be able to pass a criminal background check.
• Must be at least 21 years old.

Benefits offered:

• Health insurance (50%*): Medical, Dental, Vision
• Employee discounts

Schedule

• 8 hour shifts
• Occasional Weekend Hours Required

Job Type: Full-time

Pay: $80-100k per year

Work Location: One location

THE MOTHER EARTH WELLNESS MISSION:

Mother Earth Wellness seeks to foster a robust and inclusive cannabis organization by providing a premium, unmatched customer-focused retail experience, and producing quality and mindfully created cannabis products. We care about the world we live in and want to do our part as responsible business owners by following sustainable business practices.

Our goal is to build a world class team that will continue our mission of helping to shape the future of cannabis and bettering our customers’ lives with cannabis. How will we achieve this? By offering unrivaled quality, consistency, and meticulously curated products that satisfy our customers’ unique, individual needs.

When it comes to the customer service experience, our dispensary will set a new standard of excellence, emphasizing health and wellness. As a team that is committed to our values, our people and our communities, we are looking for people who are inspired by our vision and stay dedicated to our mission as we continuously grow.

EEO STATEMENT:

Mother Earth Wellness, LLC is an equal opportunity employer and celebrates the population of differences, and does not discriminate in its hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.

Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Choose your own hours
• Weekend availability

Experience:

• Marketing management: 2 years (Required)
• Social media management: 2 years (Required)

Work Location: In person

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