Job description

The Marketing Director is part of the regional team responsible for the operations, sales and management of Lightstone’s residential portfolio, consisting of over 15,000 units, located in 11 different states. This position will be working with Lightstone’s management team, residents, and external vendors to: (1) support effective marketing strategies to target and generate leads; (2) conduct market research to analyze and respond to trends; (3) maintain and monitor on-line presence, both on an individual property level and for both Beacon Management and City Renewal Management; (4) create and deliver event programs that drive resident satisfaction. Essential Functions: Marketing Support: • Assist in developing marketing plans including target market, positioning, and strategy for the properties in the residential portfolio (currently excludes the NYC portfolio). • Coordinating and implementing innovative lead generation initiatives including special events, print and on-line media placements, direct mail, loyalty programs, corporate partnerships, and guerilla marketing campaigns.

• Directing the creation of marketing collateral for all maintenance leasing buildings (this includes signage, photography, floor plans, business cards, printing needs, leasing office displays, website, etc.) • Develop, implement and manage innovative ideas to drive resident engagement, resident retention, and grow external communities. • Coordinate training with third party vendors for leasing staff to expand knowledge of market trends and enhance methods to increase their effectiveness. Market Research: • Generating weekly marketing and leasing status reports. • Analyze marketing and leasing data and programs to identify trends, both within the industry and specific to each property.
• Research the most effective ways to position our brand within each market. • Assist in the development, implementation, and monitoring of a benchmarking and measurement program to gauge the effectiveness of social media programs and key initiatives. Content Development and Management: • Coordinating the delivery of content, stories, information and our brand message into the social media space. Monitor and manage our online reputation.

Providing graphics support for digital and print media, either directly creating materials or coordinating outsourced graphics support when needed. Coordinate and keep current all photography and images for use on the website, marketing materials, and an image database for internal corporate use. Event Coordination: • Manage all event needs from branding, agenda design, content creation, and venue selection to event execution for properties outside the NYC portfolio. • Conduct assessments with residents to determine which activities they are interested in pursuing.

• Summarize information obtained from resident assessments and interest profiles to determine which activities are of interest to the greatest number of residents. • Plan events and activities around residents’ interest. • Lead creation of event communications and promotions to drive meaningful attendance Qualifications: • Minimum of 3 years of marketing experience, in the multi-family real estate industry, is required • Proven market analysis skills • Professional event planning experience Beacon Management is an E/O/E m/f/d/v

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