Digital Content Marketing Program Manager

The Elevator Pitch: Why will you enjoy this new opportunity?

The world is changing fast! Corporations, governments, schools, hospitals are all feeling immense pressure to offer work from anywhere or buy from anywhere technology. They are in desperate need for an IT infrastructure that lets employees and customers access applications from any device, anywhere, on any cloud, all while being secure. VMware provides the solution. You won’t find another company that offers the breath of innovative technology designed for an unpredictable world. This is why you will love working on VMware’s flagship event, VMware Explore.

As the Digital Content Marketing Program Manager your primary focus is aimed at defining and managing the online/virtual delivery of VMware Explore content (recorded sessions, simu-live and live). This includes both the “moment in time” event as well as ongoing content marketing strategy.

Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing?

• The primary objective of this position is to manage how, where and what we deliver when it comes to VMware Explore online content. VMware Explore delivers over 800 sessions onsite at the physical events (US and Europe) and those sessions are recorded and hosted in an online library. The job of this individual will be to strategize and execute on a marketing plan to amplify the rich content produced both during the physical event dates (manage the hybrid/online offering) and in an ongoing promotional cycle. This role will also need to curate what the digital-only offering at VMware Explore will look like and program manage that execution.
• You will need to orchestrate a year-round content delivery strategy through effective collaboration, leadership, and understanding of VMware’s strategic priorities. You will work closely with key stakeholders on the events team (content team and operations team) as well as broader VMware teams (demand execution, IT, shared services teams).
• You will be expected to be the subject matter expert when it comes to digital event delivery and ongoing amplification.

What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?

• Define and manage the digital delivery of event content as it pertains to VMware’s flagship event, VMware Explore
• Develop and execute an always-on campaign related to digital content created at and for VMware’s flagship event, VMware Explore
• Spearhead creative ideation to re-package event content in a way that extends the reach and “life” of the digital content
• Familiarize and become a power-user on various digital content delivery platforms (ex. Zoom Events, Brightcove, Kaltura)
• Build cross-functional relationships with the event content team, event operations team and global demand teams
• Establish KPIs and track to the goals set out by the larger program team
• Experience working on online or hybrid events
• Budget management experience a plus
• Must have a firm grasp of marketing tactics, channels, the demand cycle and content marketing.

What is the leadership like for this role? What is the structure and culture of the team like?

The manager for this position is Nikki Sherin. Nikki has led the marketing efforts for VMware’s flagship event for almost 8 years. She has a strong strategic marketing and event program management background. Nikki believes in leading with empathy and creating an environment of psychological safety for her team. She manages 3 other event marketers on the global events team.

Where is this role located?

Remote: this role is fully remote and can be done anywhere in the USA, preferably on an east coast or central time zone.

What are the benefits and perks of working at VMware?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.

• Employee Stock Purchase Plan
• Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
• Generous Time Off Programs
• 40 hours of paid time to volunteer in your community
• Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
• Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
• Wellness reimbursement and online fitness and wellbeing group classes

This job requisition is not eligible for employment-based immigration sponsorship by VMware.

This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.

Category : Marketing
Subcategory: Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2023-02-22

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.