Job description

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people

about this team

lululemon Brand Creative is the soul of our brand. Our focus is on imagining and delivering a radical new vision of wellbeing to the world—one centered on movement and mindfulness.

a day in the life: what you’ll do

The Creative Director, Digital Brand Experience is responsible for defining the look and feel of brand and product stories on our digital channels (website, app, digital retail), through the creation of world-class content. The content this role enables will be leveraged globally, across digital screens, category pages, product pages, and elevated guest journeys.

Day-to-day responsibilities include:

• Develop insight driven creative that resonates with the aspirations of current and new guests, helping to define a unique and ownable position for the brand and reason-to-believe against competitors
• Push to elevate the digital brand experience through visually stunning creative and storytelling within priority digital channels
• Discover and deliver new and engaging product stories that move our guests from want to need - moving the needle on brand consideration.
• Define global look and feel for all digital channels, including seasonal PDPs, store category pages, and retail brand screens.
• Partner with our casting and styling teams to create the studio ethos/creative direction, including elevated content to drive sales and digital lookbooks that drive styling and lifestyle content.
• Partner with our Director, Digital Brand Experience to create and refine our global digital content strategy.
• Work closely with copy partners to concept and deliver highly engaging and guest relevant messaging.
• Advise on timelines, resources and needs for creative projects
• Manage and direct outside agencies to help develop, create and execute on creative for our online digital channels

qualifications

• Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences
• 7+ years with experience at the Creative Director level in a creative agency or in-house creative team
• 7+ years managing highly skilled and multidisciplinary creative teams
• Have led teams in the creation and launch of highly-successful integrated marketing campaigns across multiple media touchpoints
• Highly collaborative and cross-functional leader
• Experience working with a global brand team and cross-functional partners
• UI and UX experience, ideally in the lifestyle, fashion, or apparel spaces

must-have's

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes

Immigration support is potentially available for this role.

Compensation and Benefits Package

For California Applicants: lululemon’s compensation offerings are rooted in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position in California is from $154-190K USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our competitive Total Rewards offering, permanent employees in this position may be eligible for our competitive annual bonus offering and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. In addition to our competitive Total Rewards offering, we also have personal and professional development offerings. Our offerings recognize our teams for their performance and support whole person development, including support for employees on how to grow their career:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: Availability of the incentive programs, benefits, and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. #LI-Hybrid

#LI-MF

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