Job description

WHY PDi

The people at PDi are passionate about what we do every day to improve the patient experience and the customer experience. We are a family-owned, US manufacturer. We design, build, and service system solutions for patient entertainment and information. We are growing our marketing team to focus on digital B: B marketing in the healthcare industry. We do what is right and trust our employees to get their jobs done well. Our culture extends to you a professional yet friendly workplace, with emphasis on work-life balance.

THE ROLE

The Content Writer is responsible for being the voice of PDi. You have a passion for creative writing on multiple marketing platforms to draw attention to our brand, to capture a visitor’s attention enough that they convert, and to nurture them to eventually speak with our sales team.

This is accomplished by focusing most of your writing toward top-of-funnel marketing content, such as educational and topical blogs and website pages. You will be crafting email nurture campaigns and filling in content needs throughout the customer journey.

· Typically, you will have a major campaign once per quarter, regular blog writing 2-3 times per week, weekly email campaigns, and promotional copy to write monthly.

· Write content for digital and non-digital channels.

· Write for the company website, including blog posts, landing pages, campaign pieces, whitepapers, promotional copy, website pages, email nurturing & email promotions, storytelling social posts, and internal communications.

· Apply SEO research and develop core campaign pieces once per quarter that includes all content components for a full conversion path. This includes campaign offer, landing page, thank-you page, thank-you email, workflow nurturing emails, promotional copy for social and ads, and any other assets needed for the campaign.

· You will work closely and collaboratively with the marketing team to execute SEO strategy to increase organic search visitors.

· Remote friendly company

RESPONSIBILITITES

· Maintain brand consistency and voice throughout all channels.

· Develop a deep understanding of 5 target personas, able to write to each one with segmented and personalized content.

· Write, edit, publish, and share content that builds meaningful connections and generates leads

· Write regular blog posts to keep company timely and relevant for the target audience, 2-3/wk.

· Plan / develop quarterly campaigns that include all content components for a full conversion

· Assist with email marketing content and implementation of campaigns in Hubspot workflows

· Own social platform pages, content, promotion, and optimization

· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, storytelling, and audience identification.

· Establish engagement pods with various stakeholders to promote our content

· Support product launches with engaging content

· Collaborate with other departments (inside sales, product management, etc.) to manage reputation, identify key players and coordinate actions

· Work with manager to create and update editorial calendars

· Develop content for Intranet and other internal communication tools

· Training and professional development to keep skills updated once per month

· Able to meet deadlines and withstand moderate amounts of stress

QUALIFICATIONS

· 2+ years of relevant experience in creative writing for content marketing

· Excellent writing, editing, presentation and open communication skills

· Strong portfolio to demonstrate writing skills

· Proven social media network experience and knowledge of social analytics tools

· Positive attitude, detail oriented with good multitasking and organizational ability

· Strong understanding of search engine demands and optimization

· SEO experience a plus

· Collaborative mentality, critical thinker, and problem-solving skills

· Bachelor’s Degree in Communications, Marketing, English, Business, Journalism, or similar

· Experience in Microsoft Office and basic computer skills

· Hubspot CRM experience a plus

· Small business experience a plus

MANAGEMENT RESPONSIBILITY: N/A

For the safety of our entire PDi work family, applicants are required to have the COVID-19 vaccine prior to employment. Or be fully vaccinated within 30 days of employment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Supplemental pay types:

• Signing bonus

Ability to commute/relocate:

• Springboro, OH 45066: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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