Trade Marketing & Merchandising Manager (Hybrid in MA)

Ethos Cannabis

Website: www.ethoscannabis.com

Company Overview

Ethos Cannabis is a multi-state cannabis company with operations in the cultivation, processing and dispensing of cannabis in Pennsylvania, Massachusetts, Maryland, and Ohio with planned expansion into other markets. We are focused on helping people live their best lives through informed access to cannabis. This mission is supported by our relationship with Jefferson Health, a leading academic medical center in the U.S., dedicated to collecting and analyzing valuable real-world data and developing educational initiatives with a focus on patient outcomes and quality of life. Jefferson Health is our Academic Clinical Research Center partner for our vertically integrated operations in Pennsylvania.

The Trade Marketing & Merchandising Manager will create, oversee, and implement merchandising strategies. You will work with a team of marketing and sales professionals to ensure that all deadlines, inventory requirements, in-store displays, and customer orders are completed in a timely manner. Our ideal candidate is a detail-oriented and deadline-driven individual with experience managing a small to medium-size project teams. This role also requires excellent communication and interpersonal skills, with a creative eye for sourcing and presenting ideas and concepts.

Responsibilities:

• Develop and implement of trade marketing and merchandising strategies
• Creating eye-catching store layouts and develop product vision that showcase the brand and aesthetic of the company.
• Negotiating the costs of inventory for multiple stores.
• Collaborate with wholesale team to develop innovation point of sale displays for partner retail locations.
• Develop, execute and maintain planograms for the dispensaries
• Preparing annual and quarterly budgets and presenting them to the relevant stakeholders.
• Tracking inventory movement and systematically introducing promotions, sales, price changes, etc.
• Identifying trends, forecasting profits/sales and monitoring supply and demand.
• Collaborating with the marketing department to brainstorm new projects, campaigns, and business ideas.
• Interpreting sales reports and providing guidance on how to improve figures and customer engagement.

Direct Marketing

• Develop welcome program for new accounts, thanking them for joining the brand family, and providing tools to jumpstart sell-through
• Manage trade email marketing, building the strength of the account database, and develop content to build awareness and expand points of distribution

Incentive Programs

• Support the development and evaluation of incentive programs with distributors.
• Communicate and promote programs to the sales teams and engage with top performers.
• Execute programs, planning related events and producing prizes promised to winners.

Sales Support

• Partner with Marketing Manager on sampling programs for new releases, facilitating distribution to key accounts.
• Manage the development of training materials for distributor sales reps, and account (e.g., liquor store, bar, and restaurant) staff, ranging from printed cheat sheets to video productions.
• Work with company colleagues to set and communicate product allocations and availability of company's products to distributors

Point of Sale Marketing - Promotions and Packaging

• Manage and/or execute updates to all standard trade marketing materials (e.g., shelf talkers, sell sheets, presentations), maintaining digital library and managing effective availability and distribution; working with the Sales Team on all point of sale needs and ideas.
• Help shape and oversee trade marketing initiatives, including twin-packs, case cards, tasting set-up and other in-store promotions
• Manage design and production of materials
• Communicate program components to distributors
• Distribute materials and oversee their deployment to accounts
• Measure impact on sales, and make recommendations about whether and how to repeat / evolve the program in the future

Online Sales and Resources

• Identify the accounts doing a high volume of online sales, and work with them to use current / high quality brand photography, improve product descriptions, and position our products to maximize sales through this channel
• Maintain Ethos dispensaries and other trade resources, to ensure brand products are represented comprehensively and actively.
• Work with the company's Finance Manager to ensure new products are registered in distributors' systems, and ready for purchase orders and sales in every market

Business Development

• Identify opportunities to build additional visibility, reach and velocity for the brand by working with distributors and accounts
• Work with sales and marketing colleagues to explore and implement programs
• Help leverage the company's special product programs to maximize engagement between accounts and the brand.
• Work all programs' managers (the company's Production Manager) to analyze data and results, generate insights, and evolve program and target accounts accordingly year-over-year.
• Identify and secure opportunities to, via the company's program.
• Further relationship with buyers, staff, and their consumers leverage accounts' marketing channels to increase the brand's visibility in conjunction with the program

Qualifications:

• Bachelor's degree in Marketing, Business Management, Retail, or a related field is a bonus.
• Project Management experience a plus
• A minimum of five years' experience in a managerial position.
• A background in Marketing, Communications, and/or Design is preferred.
• Exceptional interpersonal communication, and critical thinking skills.
• Cannabis industry experience a plus
• Must be creative and detail orientated.

Requirements:

• Must be a minimum of 21 years of age.
• Knowledge of product innovation and creation process.
• Must pass all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• Strong people and cross-functional collaboration skills.
• Strong communication skills, including written, spoken, and presentation, with the ability to deliver a clear, concise message to a diverse audience.
• Demonstrated ability to work comfortably and effectively within a diverse, multicultural, and multigenerational environment
• Periodic travel to various retail and grower/processor sites within your regions of coverage and responsibility.

Compensation:

• This position is classified as Exempt and is not eligible for overtime pay.

Ethos Cannabis is an equal opportunity employer and does not discriminate in the recruitment, selection, or advancement of employees on the basis of race, sex, color, national origin, creed, age, religion, marital status, disability, political affiliation, or on any other basis prohibited by law.

Ethos is dedicated to creating and equal opportunity workplace and encourages women, minorities, persons with disabilities, and individuals with past drug convictions to apply. Must be 21 or older.

Employment opportunities shall be provided for applicants with disabilities and reasonable accommodation(s) shall be made to meet the physical or mental limitations of qualified applicants or employees.