Job description

If you’re looking for a “job,” this is not it. We’re looking for a growth-oriented, driven leader who aspires to make a big impact. Clock-punchers need not apply.

The Sr. Lifecycle Marketing Manager, a key leader on the marketing team, is responsible for managing customer segmentation strategy, deploying omni-channel, automated campaigns and customer journeys in Salesforce Marketing Cloud and other channels, and delivering database insights to inform and support marketing campaigns and initiatives. This leader will work collaboratively with the marketing team, external resources, and operations to execute on database marketing strategies aimed at achieving the brand’s vision and growth goals.

This position is perfect for an experienced marketing automation specialist who wishes to take full ownership of a growing company’s automation program, which is a key component to company growth and success.

What You’ll Do:

1) Identify gaps in patient lifecycle and develop a high-impact strategic plan to support company growth initiatives

2) Partner with content team to plan, build, monitor and optimize omni-channel patient journeys in Salesforce Marketing Cloud that reflect an understanding of patient needs and intent

3) Create and manage a high volume of ongoing and seasonal email and SMS campaigns to engage our database, drive appointment bookings, and increase patient retention/conversion

4) Optimize against KPIs through the development of a continuous test-and-learn program

5) Utilize analytical and testing skills to report on performance and make data-driven decisions

6) Build out database insight strategy to systematically collect and analyze actionable insights

7) Remain current on changing regulations and technology: HIPAA, CAN-SPAM, SMS compliance

8) Assist with build out of landing pages to support database marketing and targeted campaigns

9) Manage 3rd-party partner and contractor relationships to help execute and develop additional campaigns and solutions that power the program’s growth and expansion

10) Collaborate with developers/IT resources on database management and integrations

Who We’re Looking For -- Does this describe you?

• You’ll do whatever it takes to win. You’re high-energy, proactive, driven and organized. You have big goals to achieve and do what it takes to achieve them. In other words, you have GRIT!

• You work well in a fast-paced team environment with multiple projects.

• You are a self-starter who is ambitious, eager to learn, and not afraid to voice your ideas and take on initiatives without being explicitly asked to do so.

• You are a strong cross-functional leader and collaborator. You contribute great ideas, create a vision, and rally a team behind that vision to drive the strategy and action plan forward.

• Your proactive problem-solving skills are one of your top strengths. You think big and push through barriers to provide value and accomplish your goals.

• Your idea of being a leader is proactively driving the business forward and collaborating with your colleagues in the office and the field--not sitting alone behind a desk all day.

Required Qualifications:

• 3+ years extensive experience in marketing automation, customer lifecycle campaigns, and segmented communication strategies with strong database architecture focus

• 2+ years Salesforce Marketing Cloud experience: you have advanced familiarity with key elements of the platform, including Email Studio, MobileConnect, Content Builder, Contact Builder, Automation Studio, Journey Builder, Datorama Reports, AMPscript, etc.

• In-depth knowledge of email and SMS best practices.

• Proven track record of building intelligent, data-driven, profit-generating campaigns

• Microsoft Excel

• Basic SQL knowledge

• Basic HTML knowledge

• Strong project management and prioritization skills

The Perks:

• Competitive salary including bonus, dependent on experience, ranging from $100,000 to $130,000

• Development & Growth: Work with seasoned marketing professionals, as well as cross-functional teams to rapidly grow your skill set and advance your career

• We’re the Official Dentist of the Dallas Mavericks! Enjoy special perks and attend exclusive events with the Mavericks.

• Comfortable work environment - brand new, modern, spacious office

• Medical, Dental and Vision Insurance

• Paid Time Off

• 401K

Employment Type

• Full-Time, in-office (some travel may be required)

About Jefferson Dental & Orthodontics:

Since opening our first office in Dallas, Texas in 1967, Jefferson Dental & Orthodontics has been a trusted oral healthcare provider for thousands of families with 70+ offices throughout Texas and Oklahoma. In 2019, we further solidified our connection to the Dallas-Ft. Worth community by becoming the Official Dentist of the Dallas Mavericks. Go Mavs!

By combining compassionate, skilled providers, the latest technology and a fully integrated approach to oral healthcare, Jefferson Dental & Orthodontics is paving the way for industry evolution focused on patient-first care.

We’re on a fast track to becoming the best dental practice in the industry - our ultimate goal. There’s never been a more exciting time to join Team JDO! If you’re a highly motivated, caring, self-starter who wants to take their career to the next level, let’s talk!

There are four key traits we look for in every single person who joins our team.

1) They are happy and positive.
2) They truly care.
3) They are eager and willing to learn.
4) They are patient-experience-obsessed.

Hiring people with these traits helps us grow and serve our patients by living out our brand purpose: Our Care Changes Peoples’ Lives. JDO employees who exhibit these traits have no limit on their potential - the growth opportunities are endless!

Job Types: Full-time, Part-time

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 5x8
• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Dallas, TX 75234: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Required)

Work Location: One location

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