Sales Director Senior Living
Job description
The Preserve at Spring Creek is a brand-new community that welcomes many opportunities for growth, success, and lasting community impact.
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Performs facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales -
Grow your community’s social media presence by ensuring high-quality pictures and engaging stories are posted at least three times a week. -
Build your community’s digital reputation by requesting positive online reviews from resident families, vendors, and community partners. -
Monitors sales and other key metrics to ensure maximum results that assist in the complete fill up of the facility -
With general guidance and input from the management team, develops and implements an annual Marketing Action Plan, reviewed quarterly, for the community -
Performs community relation functions and participates in local community activities for the facility with particular attention to clergy, medical, legal, financial and business entities who would have influence with the senior market -
Maintains appropriate contact and develops a strong working relationship with local associations and community organizations that serve and support seniors -
Prepares and delivers presentations promoting the community as needed -
Ensures company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation -
Develops and implements purposeful, relevant and innovative in-house events and functions that will generate new traffic to the community -
Conducts in-depth interviews with prospective residents and other necessary parties to determine qualifications for residence into the community -
Conduct in-depth competition studies to determine strengths/weaknesses, census levels, rental rates, the range of services, department leaders, advertising/promotions, menu/food service, activities, amenities, etc. -
Manages inventory and distribution of all collateral marketing materials including handouts, postcards, brochures, etc. -
Identifies overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances -
Performs additional job duties as assigned
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Bachelor’s degree in Marketing preferred -
3+ years of outside sale experience. Senior Living sales experience a plus -
Excellent presentation skills and comfortable presenting to both small and large groups -
Strong communication skills, verbal and written; English language skills adequate to allow communication with residents and staff, and to understand written and verbal instructions -
Must be proficient in MS Office Suite, with an emphasis in Excel and Outlook -
Ability to network and develop strong working relationships -
Compassion and caring disposition for senior adults -
Must hold a valid driver’s license -
Willing to work shift assigned, weekends, and holidays
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