Job description
Method Marketing is a performance-focused digital marketing agency that works as an extension of our clients—not just as a vendor, but as a partner. We are strong believers in the power of collaboration and accountability, and we apply those convictions to the work we do. We believe it should be easier to work with us than working with an internal resource. We are responsive and capable, and we provide a real sounding board for your ideas—without the overhead and social costs of an internal marketing team.
Paid Search Specialist is responsible for growing client profitability through the design, execution, and analysis of paid search and paid social media campaigns. The ideal candidate must be able to extract and analyze data across multiple channels and has advanced knowledge of digital marketing workflows.
Responsibilities
- Implement Pay Per Click media strategies for clients;
- Handle, review, and perform daily account responsibilities associated with Google Ads, Bing Ads and other search platforms for a variety of clients;
- Maintain and monitor keywords, bids, and budgets for multiple clients.
- Write, test and optimize ad copy;
- Build and manage Shopping Campaigns, Search Campaigns, Video Campaigns, and Retargeting Campaigns;
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC industry trends and developments;
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;
- Implement paid Social Media marketing campaigns across Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and other social platforms as needed – including setup of ads, ad sets, and targeting in-platform.
- Analyze and research audience size, affinity audiences, available advertising tactics, and recommendations for the best deployment of available funds.
- Work with client reporting to ensure campaigns are being tracked properly for accurate reporting.
- Track campaign budgets, monitoring campaign KPI’s, and recommend optimizations on a weekly basis.
- Create custom audiences, look-alike audiences, retargeting audiences, custom conversions, and other advanced audiences.
- Providing weekly reporting on campaigns by target audiences, by creative, and by demographics, as well as overall combined data.
Job Type: Full-time
Pay: From $21.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Chico, CA 95973: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Paid Social Media: 1 year (Required)
- Search Engine Marketing (SEM): 1 year (Required)
- Google Analytics: 1 year (Required)
- Social Ad platforms: 1 year (Preferred)
License/Certification:
- Bing Ads Certification (Preferred)
- Google AdWords Certification (Preferred)
- Facebook Blueprint Certification (Preferred)
Work Location: In person
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