The content coordinator writes SEO-first web copy, serves as a public relations ambassador, drafts and optimizes blogs, writes for email campaigns, varies messaging for social media platforms and more. This is a creative position that develops original content within the health system's brand and voice for a host of applications and audiences. Creating content isn't just writing - this position captures video, takes photos and keeps the audience top-of-mind in creating content. Interactions with patients, clinicians and others is frequent. This position assists in quality control, reviewing other content developers' work (including freelancers), maintaining brand and style.

Some experience in content and campaign creation. Strong writing skills. Video production and graphic design knowledge a plus.

Works closely with others, assisting in developing strategic content and functioning as a team member.

Interested in launching and managing social media campaigns, SEO, SEM, CRM and email campaigns. Has built and managed websites web pages.

Excellent proofreading, editing and concept development skills.

Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)

Bachelor's degree in English, communications, marketing, advertising or similar field. Requires a working knowledge of standard practices and procedures.

Requirements:

Statement Of Employment Philosophy

Being a part of Tanner Health System is more than a job, it is a promise we make to treat every patient with exceptional service every time they walk through our doors. Service excellence is the foundation of our organizational culture and the expectations we all set for each other, our patients, physicians and our community. All employees agree to abide by a set of service standards. These standards are the promise we make to provide the best care possible, and represent our beliefs, values and who we strive to become. We each commit to making Tanner Health System a great place for our employees to work, for patients to receive care and for physicians to practice medicine.

Functions

Area of Responsibilities

Working within Tanner's tone and brand, the content coordinator advances the organization's business strategy by creating and disseminating original content - under supervision, through social media posts, print ads and press releases, videos, blogs and more. Receptive to experienced direction on SEO-relevant content for newsletters, blogs, eblasts, news posts and more.

Works under guidance from marketing and content strategy colleagues to create and launch content relevant to ongoing and upcoming campaigns. Deploys content through established social media accounts - including Meta, Twitter, LinkedIn, TikTok and more - working through each's advertising infrastructure to create ads, boost content and schedule posts.

Conducts interviews with internal and external stakeholders to fully understand and realize the content necessary to achieve specific strategic goals.

Advances content strategies as assigned to achieve the most cost-effective content for the organization.

Assists on campaign teams for the creation of content relative to a host of applications, including drafting and creating web pages within the CMS, creating original graphics, scheduling social posts, taking pictures and video and mapping journeys within the CRM.

Employee performs within the prescribed limits of Tanner Health System's Ethics and Compliance program. Is responsible to detect, observe, and report compliance variances to their immediate supervisor, the Compliance Officer, or the Hotline.

Required Knowledge & Skills

Education: Bachelor's Degree

Experience: No prior work experience required

Licenses and Certifications

NONE REQUIRED

Supervision

Supervises external vendors such as print and publication vendors, specialty item firms, photographers and videographers, video editors, consultants, etc. Self-supervision expected. May also have limited supervision of interns, high school students and others.

Qualifications

Some experience in content and campaign creation. Strong writing skills. Video production and graphic design knowledge a plus.

Works closely with others, assisting in developing strategic content and functioning as a team member.

Interested in launching and managing social media campaigns, SEO, SEM, CRM and email campaigns. Has built and managed websites web pages.

Excellent proofreading, editing and concept development skills.

Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)

Bachelor's degree in English, communications, marketing, advertising or similar field. Requires a working knowledge of standard practices and procedures.

Definitions

The content coordinator writes SEO-first web copy, serves as a public relations ambassador, drafts and optimizes blogs, writes for email campaigns, varies messaging for social media platforms and more. This is a creative position that develops original content within the health system's brand and voice for a host of applications and audiences. Creating content isn't just writing - this position captures video, takes photos and keeps the audience top-of-mind in creating content. Interactions with patients, clinicians and others is frequent. This position assists in quality control, reviewing other content developers' work (including freelancers), maintaining brand and style.

Position Responsibilities

Contact with Others: Performance of job requires contact with others where team work is essential, requiring tact in order to obtain cooperation. Contacts may be outside of the organization also.

Effect of Error: Probable errors may be serious and involve losses such as improper costs, overpayment, waste of material, damage to equipment, and delay in processing work. Effect usually confined within the organization. Most of work not subject to direct verification or check. Regularly works with some confidential data such as account, salaries, patient medical records, which if disclosed might have adverse internal or external effects.

People Management Responsibilities

Supervisory Responsibility: Exercises no supervision, work direction, or instruction of other employees or students

Work Environment/Physical Effort

Mental Demands: Work involves a variety of complex problems to be solved under general organization policies. Ingenuity and judgment are required to review facts, plan work, estimate costs, and deal with factors not easily evaluated, interpret results, draw conclusions, and take or recommend action. Solutions to problems often require coordination with other departments.

Working Conditions: Generally pleasant working conditions/normal office environment.

Working Conditions Aspects for Immunizations

Performs tasks involving contact with blood, blood-contaminated body fluids, other body fluids, or sharps (needles): No

Directly works with Patients less than 12 months of age: No

Physical Effort: Minimum physical effort - Physical demands encountered are those of a typical office job.

Physical Aspects

Bending: Not required

Typing: Constant = 67% - 100% of the time.

Hearing: Not required

Visual: Constant = 67% - 100% of the time.

Speaking: Occasional = 1% - 33% of the time

Standing: Not required

Walking: Not required

Lifting up to 25 lbs.: Occasional = 1% - 33% of the time

Lifting 25 to 60 lbs.: Not required

Lifting over 60 lbs.: Not required

Carrying: Not required

Climbing: Not required

Kneeling: Not required

Tasting: Not required

Smelling: Not required

Manual Dexterity - picking, pinching with fingers etc.: Not required

Feeling (Touch) - determining temperature, texture, by touching: Not required

Reaching - above shoulder: Not required

Reaching - below shoulder: Not required

Color Vision: Constant = 67% - 100% of the time.

Balancing: Not required

Crawling: Not required

Running - in response to an emergency: Not required

Handling - seizing, holding, grasping: Not required

Squatting: Not required

Driving - Utility vehicles such as golf carts, Gators, ATV, riding lawnmowers, skid steer, aerial lift: Not required

Driving - Class C vehicles: Not required

Driving - CDL class vehicles: Not required

N95 Respirator usage (PPE): Not required

Hazmat suit usage (PPE): Not required

Pushing/Pulling - up to 25 lbs.: Occasional = 1% - 33% of the time

Pushing/Pulling - 25 to 60 lbs.: Not required

Pushing/Pulling - over 60 lbs. : Not required