Marketing Communications Coordinator
Job description
Chapel Hill Community Arts & Culture’s mission is To inspire creativity and celebrate community for a better Chapel Hill. Our job is to produce engaging local festivals and special events, coordinate the Towns growing Public Art program, and offer a variety of diverse arts experiences with and for our community.
This summer we are hiring a new Marketing & Communications Coordinator. The position brings together a variety of marketing and communications efforts into a clear, consistent, and cohesive brand message. To succeed in this position, you will need:
Solid creative chops - and a project management mindset- Capacity to work in a self-directed fashion, while also closely collaborating with a team
- Ability to build relationships with community partners, media outlets, and Town departments
Community Arts & Culture is a Division of the Town of Chapel Hill. The Town is a welcoming, safe, and inclusive place for everyone. We center diversity, equity, and inclusion in all that we do as an organization. When we are successful, Chapel Hill will be a place where all people thrive.
ESSENTIAL FUNCTIONS:
Develops all departmental communications and promotional materials, including graphics, social media, website, digital content, press releases, and email newsletters.
Collaborates closely with internal and external partners, including the Special Events Coordinator, Public Art Coordinator, and the Town’s Communications Division, as well as artists and community partners.
Stewards marketing-related resources, including monitoring mar/comm related budgets, managing promotional merchandise inventory, and negotiating media buys and ad campaigns.
Contributes to the planning, execution, and assessment of all Community Arts & Culture projects, public programs, and art installations aligned with organizational goals.
Performs other tasks as required.
Formal Education: Bachelor’s Degree
Experience: Minimum three years relevant experience in marketing, communications, and graphics.
Supervision: Supervises and directs the work of interns, students, and volunteers.
Knowledge of:
- Communication and marketing principles, platforms, and best practices. Social media platforms, tools, and best practices.
- Digital marketing platforms, tools, and best practices.
- Brand management concepts and best practices.
- Project management techniques.
- Community-based Arts & Culture opportunities and best practices.
- Data analytics as a tool to improve communication methods and outcomes.
- Town policies and community priorities.
Ability to:
- Create effective, on-brand graphics.
- Develop, execute, and assess promotional strategies.
- Participate in radio, print, and tv media interviews.
- Manage and develop CA&C social media strategy.
- Manage and maintain CA&C web presence.
- Build collaborative working relationships with diverse teams and individuals.
- Communicate effectively with people from diverse backgrounds and interests.
Physical Demands:
This work is performed sitting, standing, walking, squatting, reaching, and bending. Requires lifting 15-20 pounds.
Work Environment:
This work is typically performed in an office environment. Hybrid schedule may be possible. Event production requires some holiday, evening, and weekend work.
Certification & Other Requirements:
Valid NC Driver’s License, Regular Class A
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