Job description
Overview:
The Marketing Manager Email & CRM drives innovation, creativity and analytics within the Kirkland’s Marketing group. The Marketing Manager Email & CRM is the program’s master strategist and manages all aspects of email, SMS, loyalty, and private label credit card programs. Including program direction, overseeing production, analytics & reporting, technology oversight & enhancements, and conducting a testing program.
Responsibilities:
- Plan, lead, and define overall email strategy, vision, and roadmap to drive year-over-year traffic growth.
- Create engaging email marketing campaigns that have the right content and deliverability to best drive Kirkland’s shoppers to our website and stores.
- Create and lead a testing program which drives growth in the email program.
- Provide forecasting and reporting of email metrics and provide recommendations to management.
- Oversees the strategy and execution of the Kirkland’s SMS and loyalty programs.
- Work with loyalty and consumer insights peers to segment key shopper targets.
- Lead new email product creation, including identifying business requirements and managing implementation.
- Lead and manage Kirkland’s CRM Marketing Team and third-party vendor relationships.
- Manages the marketing communication strategy and execution of Kirkland’s private label credit card.
- Develop and maintain efficient processes within the CRM Marketing Team and yield effective results that will drive revenue and traffic for Kirkland’s.
- Collaborate with internal teams to ensure that content is effective, accurate and complies with established legal guidelines.
- Strategize and execute marketing plans which drive new customer acquisition.
- Conduct continuous AB testing and research of new marketing trends and best-practices.
- May perform other duties as necessary.
- Champions and demonstrates a commitment to Kirkland’s Values
- Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or a related field required.
- 3 years of demonstrated experience in direct marketing campaigns with a minimum of 1 years’ experience in Email Marketing or related.
- Analytical and/or reporting experience preferred.
- Demonstrated experience managing and relationship with an Email Service Provider (ESP) required.
- Proven experience in driving innovative direct marketing campaigns, particularly Email, Loyalty, and SMS programs.
- Demonstrated experience using web analytics tools and HTML, preferred.
- Retail experience a plus.
- Excellent written and verbal communication skills; prior consulting experience a plus.
- Strong knowledge of database marketing concepts.
- Ability to use Excel and reporting packages to turn data into meaningful insights.
- Demonstrated project management skills and ability to work within tight time frames and meet strict deadlines.
- Demonstrated ability to identify opportunities for innovation and continuous improvement.
- Ability to work independently as well as part of a team.
- Ability to work at a computer for extended periods of time.
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