Job description

Position: Manager, Growth Marketing

Location: Remote, United States. United States in the following states only: Florida, Georgia, Indiana, Michigan, Minnesota, Nebraska, Texas, Tennessee, Arizona

Are you passionate about driving demand for an exciting industry pioneering brand?

Are you a self-starter who’s deeply passionate about playing a key role in growing a company?

Do you enjoy building marketing processes and launching campaigns to get tangible results you can share?

Do you understand how to connect and build a relationship with a target audience using data and insights to improve creative performance?

Have you worked in an agency environment where you have equal responsibilities to client and company deliverables and results?

ABOUT THE COMPANY

At GitGo, we provide industry leading services and technology that enable hotels to grow their B2B revenue performance. We have over 15 years of strong relationships, lead generation, sales and marketing. GitGo is well positioned to continue growth with our base of leading travel and hospitality brands & chains, as well as many hotel franchisees, hospitality management groups and ownership groups coming out of Covid-19 recovery. We love providing assurance and confidence in B2B growth for some of the most well-known brands in the travel industry. From marketing automation - to industry leading prospecting - to activating millions in B2B revenue, we “Git” It Done for our clients. We’re growing fast and we’re looking for the best talent to join us on our exciting adventure of unlocking growth for the hospitality industry.

JOB SUMMARY

As the Manager, Growth Marketing, you will implement our growth strategy, encompassing customer acquisition for new clients and marketing delivery for established clients. You will support large enterprise customer campaigns through a combination of campaign strategy and tactical deployment. You will build and drive the lead-to-customer journey's efficiency and effectiveness by driving online demand and optimizing channel performance. You'll collaborate with GitGo Leadership, Sales Delivery and key stakeholders to identify and execute initiatives that deliver Sales Qualified Opportunities. Additionally, you will deliver against key performance targets, forecasting, and report on results.

You will be part a small, dispersed marketing team and report directly to the VP, Commercial Strategy.

WHAT WE’RE LOOKING FOR

Our ideal candidate is equal parts strategic and operational, with hands-on experience developing, planning, launching, analyzing, and optimizing customer acquisition campaigns.

RESPONSIBILITIES

· Support go-to-market plan for integrated digital campaign launches for GitGo’s hospitality partners, including budget, forecast, efficiency targets and channel

· Build dashboards for measuring and sharing results on business critical KPIs related to growth and own achievement of weekly/quarterly/annual KPIs

· Plan, execute, and lead campaigns across all channels, including organic, paid, and earned

· Help refine customer personas to enhance targeting by establishing a detailed matrix of logos, titles, skill sets, use cases, etc. to implement a strategy that identifies our ideal customer profile and lands net, new business

· Work with creative partners and GitGo Executive Team to develop strong messaging and storytelling content for brand performance

· Write compelling and simple copy to be utilized across channel mix and content marketing

· Manage and track Return on Investment and Customer Acquisition Costs on all campaigns to ensure success

· Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts

· Drive qualified and quality leads to the GitGo pipeline and own marketing-originated Sales Qualified Opportunities

· Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through an understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle

· Manage the sourcing, cleansing, and transferring of campaign data between client platforms and GitGo as well as across the GitGo Technology Stack

QUALIFICATIONS

· World-class storytelling, writing, and editing skills

· Understanding of driving quality leads through content marketing and various strategies

· Proficient in email campaign performance metrics with the knowledge and ability to pull the right levers to enhance results

· Convey a can-do, positive attitude towards tackling challenges and opportunities

· Strong project management skills to manage multiple campaigns, timelines, and deliverables

· Proficient in building email automations in HubSpot or other platforms

· Proficient in Salesforce.com which a keen understanding of how data moves between systems

· Understanding of Aircall or other cloud-based call center applications

· Marketing Technology savvy with understanding of funnel and conversion metrics

OUR PROMISE TO YOU

For the right candidate, this is an incredible opportunity to be a part of an entrepreneurial, mission driven company where you will contribute to the growth and evolution of our innovative firm. In this role, you can count on:

● Fully remote position

● Paid Time Off

● Annual Profit Sharing Plan

● Competitive Compensation Package

● Healthcare Insurance Premium Reimbursement Available to qualified candidates

● Personal and professional development. We are a strengths-based organization guided by the Kolbe Assessment Tools focusing on maximizing team member’s innate strengths and talents.

● The opportunity, support & encouragement to give back to your community through paid time off

● We grow talent; we give you the opportunity to develop your career based on your strengths

● Empowerment for all employees where we admire and encourage independent thinkers and those who get it done

● An intentional growth-mindset team culture where we inspire action and illuminate possibility both internally and shine brightly for our customers showing up every day as “Go-Givers”

● Limitless opportunity for career and personal development. Our culture of continuous improvement defines who we are, drives our success & translates to a career you get to define through your growth mindset

● GitGo is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law

Job Type: Full-time

Benefits:

• 401(k)
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• Which state do you permanently reside in from the list of the states below: Florida, Georgia, Indiana, Michigan, Minnesota, Nebraska, Texas, Tennessee, Arizona. (As stated in the job description, these are the states GitGo can employ within).
• Describe any experience you have with SalesForce.

Experience:

• HubSpot: 1 year (Required)

Work Location: Remote

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