Position Summary

Position Summary:

Responsible for the development and execution of strategic marketing plans to support the division's business plan. Provide direction and recommendations based on factual data relating to products, advertising, markets, pricing, strategic planning, acquisitions, etc.

Scope/ Supervision and Interaction:

This is the leader of the divisions marketing activities, including Marketing Communication and Promo, E-business tools, Application Engineering for Industrial Network Product, Market Development of next generation Industrial Products, Business and Market Development of Mobile/Transportation accounts, and Management of the divisions interface with Distribution and Catalog Houses.

Essential Functions:

• Meet division's profitable growth goals.
• Act as liaison between the division and the field.
• Establish realistic goals to capture market share in targeted markets.
• Establish timeline and goals for achieving the Marketing Plan.
• Identifies technology, growth trends, global competitive factors and forecasts in market segments. Identifies and develops new products and opportunities for existing products to meet targeted growth plans in conjunction with engineering and operations.
• Coordinates development and implementation of product commercialization, including promotional programs, training programs for field and inside sales and distribution networks.
• Creates marketing programs and evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Communicates with customers and develops strategies and programs to satisfy both internal and customer requirements.
• Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing opportunities.
• Manages, trains, and develops team members and evaluates work performance. Applies performance management and leadership techniques to assure positive employee relations.
• Responsible for managing department budgets to ensure that objectives are achieved.

Qualifications:

• Bachelor's degree in business or engineering is required. MBA is preferred.
• Seven to 10 years of experience in sales, marketing, or technical field requiring frequent customer interaction; 3 to 5 years of the above

• Travel - 30% to 40%
• Detailed Responsibilities include:
  • Division owner of Direct OEM Transportation Customers
    • Biz Dev, Negotiating, Forecasting
  • Market Development of Industrial Factory Automation Strategy
    • Networks, Safety, Smart, Digital
  • Manages Field Network Application Engineers
  • Leads Distribution Strategy with Fluid Power Systems organization
    • Owns division Catalog House customers
  • Manages division Marketing Communication and Advertising strategy
  • Owns the Division E-Business and E-tools development

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

("Minority / Female / Disability / Veteran / VEVRAA Federal Contractor")

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).