Job description
Overview:
Werfen, founded in 1966, is a worldwide developer, manufacturer and distributor of specialized diagnostic instruments, related reagents, automation workcells, and data management solutions for use primarily in hospitals and independent clinical laboratories. The Company’s business lines include Hemostasis, Acute Care, and Autoimmunity diagnostics, as well as Original Equipment Manufacturing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Our North American Commercial Operations, as well as our Headquarters and Technology Center for Hemostasis and Acute Care Diagnostics, are based in Bedford, MA. Our Headquarters and Technology Center for Autoimmunity Diagnostics is based in San Diego, CA. Additionally, our Technology Center for Hemostasis and Blood Gas Reagents is in Orangeburg, NY, and our Technology Center for Whole Blood Hemostasis is in San Diego, CA.
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
P o s i t i o n S u mm a ry
Develop commercial marketing objectives, policies and programs for NoA sales and tactical marketing strategy. Plan, direct and coordinate marketing business efforts toward accomplishment of company goals. Direct line of communication with the Vice President of Commercial Operations on business matters. Responsibilities:
Skills & Capabilities:
The following competencies form part of the competency model for People Manager at Werfen and form part of our mindset around People Management and Leadership. We expect all People Managers of Werfen not only to demonstrate, but also to constantly continue to develop, the following competencies:
Minimum Knowledge & Experience required for the position:
Travel requirements:
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V
We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 5,000 employees around the world comprise our Werfen team.
www.werfen.com
Werfen
Werfen, founded in 1966, is a worldwide developer, manufacturer and distributor of specialized diagnostic instruments, related reagents, automation workcells, and data management solutions for use primarily in hospitals and independent clinical laboratories. The Company’s business lines include Hemostasis, Acute Care, and Autoimmunity diagnostics, as well as Original Equipment Manufacturing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Our North American Commercial Operations, as well as our Headquarters and Technology Center for Hemostasis and Acute Care Diagnostics, are based in Bedford, MA. Our Headquarters and Technology Center for Autoimmunity Diagnostics is based in San Diego, CA. Additionally, our Technology Center for Hemostasis and Blood Gas Reagents is in Orangeburg, NY, and our Technology Center for Whole Blood Hemostasis is in San Diego, CA.
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
P o s i t i o n S u mm a ry
Develop commercial marketing objectives, policies and programs for NoA sales and tactical marketing strategy. Plan, direct and coordinate marketing business efforts toward accomplishment of company goals. Direct line of communication with the Vice President of Commercial Operations on business matters.
Key Accountabilities:
- Develops North American marketing strategies for Werfen products to improve market share and profitability.Collaborate with Global Strategic Marketing to ensure synergy in approach.
- Directs and coordinates activities of the Marketing organization to accomplish objectives and defined sales goals.
- Develops and maintains relationships with key opinion leaders (KOLs) and subject matter experts (internal and external)
- Promotes analysis of competitive products and selling techniques. Promotes market research to define and assess opportunities.
- Monitors competitive actions and recommend changes in stragic moves, terms and conditions of sales. Monitors customer satisfaction in quality and quantity of services provided.
- Manages tactical advertising and promotional activities.
- Prepares and manages department budget.
- Hosts and leads Marketing content and training for annual National Meeting
- Promotes and manages product information communication to sales organization..
- Coordinates and collaborates as necessary required activities across departments to insure product quality, performance and customer satisfaction.
- Ensures that all marketing and sales personnel are trained to perform their jobs effectively. Coordinates effort with Werfen Training Department
- Coordinates and collaborates with Corporate Account Director organization for effective use of clinical support specialists.
- Prepares, monitors unit, consumable and service forecast and works with associated departments to ensure plan is achieved.
Networking/Key relationships:
- Regularly interface with Worldwide Marketing, North America Sales, Service and Applications, Customer Service.
- Additional functions across the organization as needed
Skills & Capabilities:
- Self-motivated and ability to work independently
- Collaboration
- Strong customer focus and orientation
- Detail Oriented
- Highly Organized
- Strong communication skills
- Highly skilled in interfacing and speaking with clinical experts and laboratory professionals
Werfen People Manager Competencies: (applicable if in a People Manager Position)
The following competencies form part of the competency model for People Manager at Werfen and form part of our mindset around People Management and Leadership. We expect all People Managers of Werfen not only to demonstrate, but also to constantly continue to develop, the following competencies:
- Building Talent: Planning and supporting the development of individuals’ knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively.
- Customer Focus: Ensuring that the internal or external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities, crafting and implementing service practices that meet customers’ and own organization’s needs; promoting and operationalizing customer service as a value.
- Decision Making: Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
- Driving for Results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
- Driving Innovation: Creating an environment (culture) that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external) ; encouraging experimentation with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
- Emotional Intelligence Essentials: Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results.
People Manager Accountabilities:
Effectively carries out the expectations of Werfen People Managers as defined in Werfen’s Role of the Manager program. Among others this includes maintaining regular, at minimum once a month, and transparent communication with the team through effective use of formal one-on-one meetings with direct reports and team meets. Managing performance issues and conflict proactively; uses judgement in consulting with department leadership and Human Resources. Responsibility for the team´s compliance in terms of training, and fulfilment of their tasks and objectives as well as onboarding of new employees and development of the existing team.
Qualifications:
Minimum Knowledge & Experience required for the position:
- Bachelor’s degree in Business Management or Marketing or a related discipline, required
- Minimum of 10 years’ experience in the diagnostics industry required.
- Minimum of 5 years marketing experience required.
- Sales experience preferred
Travel requirements:
Up to 25% travel
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V
We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 5,000 employees around the world comprise our Werfen team.
www.werfen.com
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