Job description

DEPARTMENT: Marketing & Communications EEO: Professional
REPORT TO: Director of Marketing & Communications FLSA: Exempt, Full-time
LOCATION: Lewisville, Texas
SALARY GRADE: 103
SALARY RANGE: Min: $51,609 – Max: $64,511 DOQ

SUMMARY

The Communications Specialist develops materials and interacts with internal and external stakeholders to build
relationships within the organization and promote the brand externally. This position will manage written and
produced content (approved by the Director of Marketing & Communications) for the organization by developing
social media posts, email marketing messages, news releases, agency newsletters, videos, blog articles, rider
alerts and other marketing communications materials. The Communications Specialist serves as the managing
editor for the agency’s Hop on Board blog and provides content updates for DCTA’s website as assigned.

This position will conduct social media duties such as content planning and content generation as appropriate.
The Communications Specialist reports directly to the Director of Marketing & Communications and manages the
social media program, while assisting with media and public relations, internal communications, and other
communications functions as applicable.

ESSENTIAL FUNCTIONS:
Essential duties and responsibilities include the following. Other related duties as assigned.

Social Media and Content Creation

• Manages all DCTA social media platforms (Twitter, Facebook, Instagram, YouTube, LinkedIn) to support

traditional communications efforts, and adhere to DCTA’s social media guidelines.

• Manages the development and execution of the social media editorial calendar to ensure content is

produced and published in a timely manner.

• Executes social media campaigns, advertising on social channels, contests, and activities.
• Manages all social media software vendors and budgets.
• Develops content for DCTA social media platforms to increase visibility, grow following and garner

consumer engagement (memes, gifs, videos, etc.)

• Serves as DCTA’s Hop on Board blog managing editor and assigns monthly article assignments to the

team, manages yearly editorial calendar planning and reporting.

• Responsible for day-to-day social media monitoring, ensuring timeliness of response to inquiries and

complaints posted on DCTA’s social media platforms.

• Identifies and engages key influencers to build brand awareness and overall impressions.
• Attends DCTA and assigned partner events to garner content for social media promotion.
• Serves as DCTA’s primary photographer and videographer, taking and editing photos and videos for

various communications and marketing activities.

• Organizes and maintains DCTA’s library of social graphics and video content.
• Develops, tracks, and reports on social media metrics to evaluate effectiveness of DCTA campaigns and

initiatives for monthly reports.

• Keeps abreast of social media trends, developments, and emerging platforms to ensure DCTA maintains

an optimal social channel mix.

• Collaborates with internal departments and external partners on projects and assignments as assigned by

the Director of Public Involvement and Communications

Email Marketing

• Manages GovDelivery email marketing vendor and budget.
• Develops and distributes Rider Alerts to passengers adhering to DCTA’s Rider Alert guidelines.
• Tracks Rider Alert messages distributed by DCTA’s Ops Team to ensure all alerts follow DCTA’s Rider Alert

guidelines.

• Develops and distributes various email marketing messages to subscribers adhering to DCTA’s email

marketing strategy guidelines.

• Responsible for campaign and monthly tracking and reporting for all email marketing messages.
• Manages and updates email marketing projects such as the welcome campaign, subscriber questionnaire,

A/B testing efforts and others as assigned.

• Keeps abreast of email marketing trends to ensure DCTA is implementing current best practices.
• Ensures proper standard operating procedures of Rider Alert distribution and coordinates necessary

trainings across the agency and service providers.

Public & Media Relations

• Assists with developing the strategic media relations annual plan.
• Develops and manages an annual editorial calendar to garner proactive media placements.
• Creates and distributes key messaging, news releases, media alerts, pitches, and case studies to both

internal and external audiences.

• Manages and updates Media Center on the DCTA website and uploads all news releases and articles.
• Serves as an official media contact with availability after work hours when necessary (nights and

weekends)

• Develops and coordinates placement of proactive messages about DCTA in local, regional, and public

industry news outlets.

• Manages all media inquiries in a timely and responsive manner and coordinate interviews and talking

points for appropriate DCTA spokespersons.

• Assists with the management of crisis communications planning and execution.
• Manages Cision Public Relations software system, vendor relationship and budget.
• Develops, tracks and compiles all media relations activities for campaigns and monthly reports.
• Assists with managing all internal and external photo and video requests.
• Maintains all media lists and updates consistently with accurate contact information.
• Manages DCTA award nominations development and submissions.
• Stays abreast of all public relations trends to ensure DCTA is implementing current best practices.
• Collaborates with internal departments and external partners on projects and assignments as assigned by

the Director of Marketing & Communications

Other

• Represents the agency at a variety of public events, including presentation/speaking opportunities.
• Collaborates with graphic designer in the development of required job responsibilities.
• Research assigned project and programs to meet agency goals and objectives.
• Assists with the coordination and implementation of marketing and communications campaigns and

projects such as special promotions, events, open houses, etc.

• Manages assigned project budgets and procurement processes.
• Manages and defines responsibilities for social media intern (if applicable)
• Other projects and assistance as assigned.

The ideal candidate will:

• Be detail-oriented, have strong time management skills, and possess effective communication skills.
• Possess strong organization, documentation, research, and analytical skills.
• Possess a positive attitude and practice good judgement, while open to receiving/providing feedback.
• Hold the ability to get along with others, individually and in a large group. Has the desire to care for the

organization’s well-being and for the co-workers he/she interacts with. Interested in partaking in group
development and team building activities.

• Be open to collaborate and work in a team-oriented and helping environment.
• Possess an influential and welcoming communication style.
• Foster a culture that values critical thinking and problem solving; and encourages constructive feedback,

engagement, inclusion, and diversity at all levels.

• Be comfortable working in a fast-paced environment.

REQUIREMENTS TO PERFORM WORK

Knowledge, skills, and abilities required:

• Full familiarity with Social Media platform on an operational level, including Facebook, Twitter,

Instagram, YouTube, and LinkedIn

• Full familiarity with website publishing, particularly WordPress and similar
• Knowledge of Cision software preferred (or other PR online software)
• Proficient in Microsoft PowerPoint, Excel, and Word
• Ability to follow company brand guidelines and templates.
• Ability to work on multiple projects simultaneously in a deadline driven environment, while producing a

variety of high- quality content

The following additional skills are a plus, but not required:

• Familiarity with graphic design and photography software such as Adobe Photoshop, InDesign and

Illustrator

• Familiarity with video editing software (preferably Final Cut Pro or Adobe Premiere, also online solutions)

EDUCATION AND EXPERIENCE (Any equivalent combination of education and experience)

Associate’s or Bachelor’s degree from an accredited college or university, with major coursework in Public
Relations, Marketing, Communications or Journalism. Minimum of three (3) years of professional marketing,
communications and/or public relations experience. Public transportation or public sector experience is a plus.

Special Requirements:
Hold a current valid Texas Driver's Licenses or have the ability to obtain one upon entry into the position.

PHYSICAL ACTIVITIES: Physical activity includes, but is not limited to: On a continuous basis, sit at a desk for long
periods of time; use a computer and monitor for long periods of time, intermittently twist and reach office
equipment; write or use keyboard to communicate through written means; lift moderate weight; reaching above
the waist, reaching below the waist, and reaching waist to shoulder to reach inventory on shelves; repetitive
motion and fingering when using computer keyboard; occasionally driving short and long distances for meeting
attendance; data collection, observation of transit projects and operations during field work; and talking and
hearing when dealing with customers, vendors, etc. Occasionally required to be mobile, bend, stoop, reach, and
occasionally lift objects weighing 25 pounds such as files, supplies, and large reference books. Must have the
mental and visual ability to read and write semi-complex materials such as reports, reference manuals, and
instructions.

Additional perks and benefits that accompany part-time employment with DCTA:

• Flexible office hours are permitted, given a regular 8-hour workday that brackets the agency’s core hours

from 9:00am – 4:00pm (i.e., 7:30 am to 4:30pm, or 9:00am to 6:00pm). These flex hours are coordinated
with your supervisor.

• One 8-hour paid day off for your birthday.
• Employee portions of Medical and Dental benefits are 100% paid by the employer.
• If you have utilized a Proportionate Retirement Program in the past, the service time transfers to DCTA’s

retirement system, TCDRS. The following systems apply:
o Texas Municipal Retirement System (TMRS)
o Employees Retirement System (ERS)
o Judicial Retirement System of Texas (JRS)
o Teacher Retirement System of Texas (TRS)
o City of Austin Employees Retirement System (COAERS)

• Expanding time-off accruals: 12 days of vacation time accrued for the first year, increasing by one day

each year, with a max of 17 days annually. Additionally, employees earn 12 days of sick time each year, 1
personal day, 2 floating holidays, 1 birthday, 8 fixed holidays, and the ability to earn two additional days
off through the Wellness Program.

• Regional transit passes (bus and rail) for you and your immediate family.
• DCTA strives to continually improve our Servant Leadership culture. We pride ourselves in having an

open, caring, and communicative community of employees, with the drive to help build each other up.

• Flexible dress code: business casual, allowing jeans every day (unless otherwise specified for

external/special meetings, events, etc.).

• Extensive Wellness Program, including several opportunities to volunteer with the agency, sporadic lunch

and learn events, chair massages, the potential to earn two extra days off each year, and continual
efforts to improve wellness throughout the agency.

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