This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

Your Role at Baxter

This is where your ideas lead to success

As an Associate Marketing Operations Manager for Baxter’s BioPharma Solutions (BPS) Marketing team, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

Your Team

As an Integral member of the BioPharma Solutions (BPS) Marketing team facilitating growth of our Sterile Injectables Contract Manufacturing Services business for our manufacturing sites in Halle/Westfalen, Germany and Bloomington, IN, USA. We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.

What you will be doing

• Produce and implement all client facing email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.

• Support various strategic marketing programs via manual and triggered campaigns across the client lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, and transactional emails.

• Serve as business lead for Snowflake data warehouse project that will service our clients and our BPS client interfacing team members – this includes tasks such as: assist business analysts with the identification of source systems for business reports, identify and communicate project risks to appropriate stakeholders, manage consultant resources, participate in weekly checkpoint meetings with scrum master and project managers, ensure compliance with existing IT processes, and assist with post-sprint testing.

• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on standard methodologies and new innovative ideas for client email marketing tactics, including audits of how we can acquire, nurture, and retain these clients

• Maintain client database of those who have opted to receive BPS correspondence related to marketing campaigns, symposiums, and other general information.

• Build & execute client surveys along the customer journey including the annual Net Promoter Score survey. Directly interact with clients to respond to or clarify survey comments where appropriate.

• Identify, evaluate, and execute CRM enhancement requests and process improvements

• Promote process standardization, process automation, and adoption of best practices within BPS through communication, training, and enhancements to the CRM system

• Support seamless connectivity and interoperability of full marketing technology stack, including data security maintenance.

• Work with the marketing team to develop conversion assets (emails, content, and landing pages) to align with marketing funnel strategy.

• Monitor and optimize campaign performance using multiple tools by clearly reporting results, trends, problems, and opportunities – with focus on ROI.

What you'll bring

• Bachelor’s Degree

• B2B and/or Healthcare experience

• 2+ years of in-platform execution experience with Salesforce Marketing Cloud (Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder and Engagement Studio)

• Sophisticated knowledge of marketing automation systems, journey architecture, automation design, CRM systems, data feeds, and related standard methodologies and demonstrated ability to design, configure and map Pardot fields to Salesforce.

• Strong familiarity with digital advertising platforms (Facebook, LinkedIn, Google Search, etc.)

• Knowledge of email regulations, standard methodologies, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

• Experience building an email marketing campaign from scratch.

• Proficient in data analytics (leveraging multiple tools such as Google Analytics, Datorama, Salesforce, etc.) to determine meaningful data and be able to suggest improvements.

• Working knowledge of AWS products and Snowflake

• Experience working with EDH/EDW systems at large organizations with multiple systems in place

• Intermediate understanding of foundational data architecture concepts and design

#LI-DF

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all our employees, and we strive to be more transparent with our pay practices. To that end, this position has a base salary range of $68,000 to $156,000 plus an annual incentive bonus. The above range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in the role, business line, and geographic/office location.

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.