Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Parks, Experiences and Products (DPEP). We connect consumers to the place where dreams come true through the development of integrated, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

We are looking for an Associate Manager – CE Strategy, Planning and Integration to join our dynamic team. You will lead a small team to develop comprehensive, audience-centric communication plans for your assigned lines of business. Your team will be responsible for the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns. You will report to the Manager, Customer Engagement-Strategy, Planning and Integration.

You Will:

• Lead a team of 1 to 3 team members, practicing inclusive leadership
• Facilitate partnership across Agency, Activation, CIMA, Yellow Shoes and Finance teams to develop campaign recommendation and facilitate approvals.
• Lead annual and tactical planning for assigned paid media and owned channel campaigns.
• Partner with Agency in offline media planning and coordination of media buying.
• Guide collaborative, multidisciplinary content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages.
• Lead campaign media budgets aligned with the annual operating plan.

You Have:

• Confirmed experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.
• Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life in a coordinated communications plan.
• Confirmed history partnering and leading diverse expertise teams, partners, or peers within a Marketing organization or agency.
• A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
• Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.
• Expertise in using Smartsheets, BrandMaker or Workfront.

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

About Us:

The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided community adventure business. Disney's global consumer products operations include leading licensing business across toys, apparel, home goods, digital games and apps; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

The Walt Disney Company, together with our subsidiaries and affiliates, is a diversified international community entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of crafting extraordinary stories and experiences for every member of the community. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to build entertainment experiences that are both universally and locally loved.

You will work with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a culture where ideas and decisions from all people help us grow, build the best stories and be relevant in a changing world.

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