Associate Director, Marketing/Strategic Communications
Full Time
Ankeny, IA 50023
Posted
Job description
Position Information
Job Title
Associate Director, Marketing/Strategic Communications
Campus
Ankeny Campus
Job Number
23-A40
Employment Date
As soon as possible
Job Category
Administrative/Professional Positions
Application & Position Contact Information
Human Resources at (515) 964-6479 or jobs@dmacc.edu for information concerning the application process. Todd Jones at 515-964-6242 or
tgjones@dmacc.edu for information concerning the position or your status once the position has closed.
Posting Detail Information
Salary Information
Starting salary: $78,695
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The starting salary range represents the College’s good faith and reasonable estimate of the range of possible compensation at the time of posting.
Pay Grade: A6
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The starting salary range represents the College’s good faith and reasonable estimate of the range of possible compensation at the time of posting.
Pay Grade: A6
Job Summary
Provide strategic counsel/recommendations, serve as a marketing consultant across the College and work with the Marketing Director to develop and implement impactful and results-driven campaigns. Provide database marketing/lead gen expertise, media planning and placement services. Offer collaborative leadership to Marketing and Public Relations team.
Essential Functions
Provide strategic marketing counsel District wide as requested. Assist in framing, developing and aligning marketing initiatives with the College’s overall mission, vision, values and goals. Assist in analyzing relevant data, metrics and reports.
In coordinator with the Marketing Team, develop and implement a comprehensive database marketing program that supports the Marketing department and Student Services’ utilizing Ellucian Recruit. Plan, develop and execute successful database marketing strategies and tactics that result in more prospective students and higher enrollment across the College.
Research, recommend and place all digital and traditional advertising for the department. Evaluate the effectiveness of past media buys and research student and market media consumption habits. Responsible for negotiating media planning and placement costs.
In coordinator with the Marketing Team, develop and implement a comprehensive database marketing program that supports the Marketing department and Student Services’ utilizing Ellucian Recruit. Plan, develop and execute successful database marketing strategies and tactics that result in more prospective students and higher enrollment across the College.
Research, recommend and place all digital and traditional advertising for the department. Evaluate the effectiveness of past media buys and research student and market media consumption habits. Responsible for negotiating media planning and placement costs.
Develop, plan and produce videos to support specific campaigns and promotions. Produce video’s individually or work with free lance videographer or production studios to produce impactful video content that promotes specific goals and objectives.
Provide marketing consultation districtwide for mini-marketing plans, assuring plans are consistent with overall branding and districtwide campaign. Manage assigned budgets for mini-marketing plans. Anticipate problems and regularly communicate progress to appropriate customers.
Perform other administrative duties as assigned, such as taking shift(s) at the DMACC booth at the Iowa State Fair, serving as a guest lecturer at the College, approving payroll or invoices when needed.
Required Qualifications
Bachelor’s degree in marketing, advertising, education or related field with five years of relevant marketing experience or Associate’s degree plus seven years of relevant marketing experience.
Knowledge and experience with database marketing and lead generation initiatives utilizing a CRM.
Experience providing marketing consulting and strategic counseling.
Experience developing, posting and monitoring paid ads on digital media platforms such as Facebook, YouTube and search engines.
Experience with visual/video marketing.
Strong communication skills.
Strong organizational skills.
Strong customer service skills.
Demonstrated ability to establish and maintain a professional working relationship with a wide variety of individuals coming from diverse backgrounds.
Knowledge of current software applications
Knowledge and experience with database marketing and lead generation initiatives utilizing a CRM.
Experience providing marketing consulting and strategic counseling.
Experience developing, posting and monitoring paid ads on digital media platforms such as Facebook, YouTube and search engines.
Experience with visual/video marketing.
Strong communication skills.
Strong organizational skills.
Strong customer service skills.
Demonstrated ability to establish and maintain a professional working relationship with a wide variety of individuals coming from diverse backgrounds.
Knowledge of current software applications
Desired Qualifications
Experience supporting staff with a heavy workload in a fast-paced environment.
Prior staff management experience.
Prior staff management experience.
Physical Requirements
Constant:
- Sit
Occasional:
- Lift Floor to Waist < 10 lbs
- Carry < 10 lbs x 100 ft
- Push/pull horizontal 10 lbs x 18 in
- Lateral Pinch
- Forward reach
- Crouch
- Neck Flexion, Extension & Rotation
- Fine Motor Coordination
- Hand & Foot Coordination
- Stand
- Ability to be Mobile
Mobility accommodations will be reviewed on a case-by-case basis and determined by the essential functions of this position.
Physical Demand Category
Light
Post offer, Pre-Employment Physical Test
N/A
Work Schedule
Monday – Friday Day hours
Posting Date
02/22/2023
Deadline for Submitting Applications
03/08/2023
Open Until Filled
No
Special Instructions to Applicants
DMACC is an Affirmative Action/Equal Employment Opportunity employer and embraces diversity. Women, minorities, individuals with disabilities and veterans are encouraged to apply. Individuals with disabilities desiring a reasonable accommodation in the application process should notify Human Resources at 515-964-6301 or by email jobs@dmacc.edu.
THIS VACANCY REQUIRES: 1) A complete DMACC Employment Application (personal information, educational history, employment history, and supplemental questions). Incomplete applications and commenting “See Resume” will not be accepted. The application form will be used to screen applicants for required qualifications. 2) Attachment of transcripts to your electronic application. Transcripts must include the applicant’s name and degrees conferred. Scanned copies are acceptable.
THIS VACANCY REQUIRES: 1) A complete DMACC Employment Application (personal information, educational history, employment history, and supplemental questions). Incomplete applications and commenting “See Resume” will not be accepted. The application form will be used to screen applicants for required qualifications. 2) Attachment of transcripts to your electronic application. Transcripts must include the applicant’s name and degrees conferred. Scanned copies are acceptable.
Quick Link for Postings
https://jobs.dmacc.edu/postings/9510
Nondiscrimination Statement:
Nondiscrimination Statement
Nondiscrimination Statement:
Des Moines Area Community College shall not engage in nor allow discrimination covered by law against any person, group or organization. This includes in its programs, activities, employment practices, or hiring practices, and harassment or discrimination based on race, color, national origin, creed, religion, sex, sexual orientation, gender identity, age, disability, genetic information (in employment), and actual or potential parental, family or marital status. Veteran status in educational programs, activities, employment practices, or admission procedures is also included to the extent covered by law.
Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure (HR3010). Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515-964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S Ankeny, Blvd, Bldg 1, Ankeny, IA 50023, phone 515-964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office of Civil Rights, U.S. Department of Education, John C. Kluczynski Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1576, fax 312-730-1576, TDD 800-877-8339, email OCR.Chicago@ed.gov.
Individuals who believe they have been discriminated against may file a complaint through the College Discrimination Complaint Procedure (HR3010). Complaint forms may be obtained from the Campus Provost’s office, the Academic Deans’ office, the Judicial Officer, or the EEO/AA Officer, Human Resources. ADA questions and concerns may be directed to the Section 504/ADA Coordinator at 2006 S Ankeny Blvd, Bldg 6, Ankeny, IA 50023, phone 515-964-6857, dso@dmacc.edu. Title IX questions and concerns may be directed to the Title IX Coordinator at 2006 S Ankeny, Blvd, Bldg 1, Ankeny, IA 50023, phone 515-964-6216, Title9@dmacc.edu. Questions or complaints about this policy may be directed to the Director of the Office of Civil Rights, U.S. Department of Education, John C. Kluczynski Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, phone 312/730-1576, fax 312-730-1576, TDD 800-877-8339, email OCR.Chicago@ed.gov.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Please state the specific qualifications/experiences that you believe have prepared you to serve as the Associate Director Marketing/Strategic Communication. Please include any experience with providing marketing consulting and strategic counseling. (250 words or less)
(Open Ended Question)
- * Please describe your experience using social media tools and/or marketing and communication platforms.
(Open Ended Question)
- * Please describe your experience with database marketing and utilizing a CRM.
(Open Ended Question)
- * How did you learn about this job opening?
- DMACC Employee Referral
- Friend/Relative
- Indeed.com
- TeachIowa.gov
- HigherEdJobs
- CareerBuilder
- The Chronicle of Higher Education
- Inside Higher Ed
- Iowa Workforce Development
- DMACC Website
- DMACC Applicant Job Alert Email
- Other
- * Have you completed the DMACC Employment Application (all personal information, educational history, employment history, and supplemental questions)?
- Yes
- No (If no, please return to the application and complete all additional information.)
Documents Needed to Apply
Required Documents
Optional Documents
- Resume
- Cover Letter
- Transcripts
- Transcript 2
- Transcript 3
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